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18 Cards in this Set
- Front
- Back
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customer value
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relationship between benefits and sacrifice necessary to obtain those benefits
--> most important part of marketing |
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internal mktg
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making sure all within company knows/acts out mktg plan
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external mktg
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Ex: popup ads, billboards, advertisements
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Customer Relationship management (CRM)
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takes existing customers and improves relations with those customers
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CRM Strat
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*takes existing customer and increases relationship
a) organize company around customer segments b)be sure everyone has same mentality- supplier to owner- c) encourage and track customer interaction w company |
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how to hold interactions w customers
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-websites
-during installation -during product registration -while conducting surveys -at point of sale |
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Types of Data (4)
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1) list
2)compiled data 3) survey 4) modeled |
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List
-type of data |
something one voluntarily purchases/subscribes to
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compiled data
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purchased, gained physically, public info
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survey
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voluntary answer
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modeled
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if we know A and we know B, then we know C
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customer segmentation
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breaks down customers even further
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Recently, Frequently, Monetary Analysis
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focus on recent customers w direct mail
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life value analysis
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how much customer worth over lifetime, net present value
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4 P's of MKTG
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PRODUCT, PRICE, PLACEMENT, PROMOTION
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*(?)Market Share
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if I sell 10 of A and the rest of the industry sells 90 of A then my market share is 10%
**% OF SALES |
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components of exchange
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2 or more parties must be involved; each party values what the other is offering
a) mutual benefits b) both parties have confidence in exchange rate of the others product c) each party must meet expectations of exchange |
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product mkt orientated
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produce the product very quickly and efficiently to meet high demand
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