Mktg Ch 3

Front 1

Marketing Environment

Back 1

The actors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers

Front 2

Microenvironment

Back 2

The actors close to the company that affect its ability to serve it's customers, the company, suppliers, marketing intermediaries, customer markets, competitiors, and publics

Front 3

Macroenvironment

Back 3

The larger societal forces that affect the microenvironment - demographic, economic, natural, technological, political, and cultural forces

Front 4

Marketing Intermediaries

Back 4

Firms that help the company to poromote, sell, and distribute its goods to the final buyers

Front 5

Public

Back 5

Any group that has an actual or potential interest in or impact on an organization's ability to achieve it's objectives

Front 6

Demography

Back 6

The study of human population in terms of size, density, location, age, gender, race, occupation, and other stats

Front 7

Baby Boomers

Back 7

The 78 million people born during the baby boom following WWII and lasting until 1964

Front 8

Generation X

Back 8

The 45 million people born between 1965 and 1976 in the 'birth dearth' following the baby boom

Front 9

Millennials (or Generation Y)

Back 9

The 83 million children of the baby boomers, born between 1977 and 2000

Front 10

Economic Environment

Back 10

Factors that affect consumer buying power and spending patterns

Front 11

Engel's Laws

Back 11

Differences noted over a century ago by Ernst Engel in how people shift their spending across food, housing, transportation, health care, and other catergories as family income rises

Front 12

Natural Environment

Back 12

Natural resources that are needed as inputs by marketers or that are affected by marketing activities

Front 13

Technological Environment

Back 13

Forces that create new technologies creating new product and market opportunities

Front 14

Political Enviroment

Back 14

Laws, government agencies, and pressure groups that influence and limit various organizations and individuals in a given society

Front 15

Cultural Environment

Back 15

Institutions and other forces that affect society's basic values, perceptions, preferences, and behaviors