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7 Cards in this Set

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  • Back
killer aps
invention, g and s, that change the world dramatically and often quickly(model T)
what is the driving for of science
semiconductors - moved econ from industrial to info based economy
kills app today
dell using the internet to sell computers
12 design principles to help make killer aps
1.outsource to your customes
2.cannibilize your markets
3.develop g and s that are unique every time
Mass marketing
A company tries to sell a product to as many custom-ers as possible
individualized marketing
A company tries to sell a single customer as many products as possible, over a long period of time and across different product lines
How to use the “1:1 marketing” method successfully
Build unique relationships with individual customers on a one-to-one basis.
-identify your best customes and loyalize them(every customer by name)