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7 Cards in this Set
- Front
- Back
killer aps
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invention, g and s, that change the world dramatically and often quickly(model T)
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what is the driving for of science
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semiconductors - moved econ from industrial to info based economy
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kills app today
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dell using the internet to sell computers
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12 design principles to help make killer aps
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1.outsource to your customes
2.cannibilize your markets 3.develop g and s that are unique every time |
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Mass marketing
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A company tries to sell a product to as many custom-ers as possible
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individualized marketing
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A company tries to sell a single customer as many products as possible, over a long period of time and across different product lines
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How to use the “1:1 marketing” method successfully
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Build unique relationships with individual customers on a one-to-one basis.
-identify your best customes and loyalize them(every customer by name) |