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15 Cards in this Set
- Front
- Back
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What is content? |
Anything that conveys meaning |
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3 Types of content format platforms |
Platform specific Platform agnostic cross-platform |
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Formats for content |
Static Dynamic Interactive Public or private Image, text, data-driven B2B, B2C C2C, C2B |
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Meta content |
Content about content |
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What does meta mean? |
About itself |
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5 Content challenges |
1. Making engaging content 2. Making enough content 3. Budget to product content 4. Lack of c-level buy in 5. Producing variety |
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Difference between content strategy and content marketing? |
Content strategy = the plan Content marketing = the product |
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Inbound marketing is also known as __________ ____________. |
permission marketing |
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How do inbound marketers earn their way in? |
By using content marketing |
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Outbound marketing |
"Traditional" or interruption marketing - anything not inbound |
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Who draws the story and plans the channels that are used to develop customer relationships? |
The content marketer |
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Who ensures the story, language, and management processes work across everything the brand uses? |
The content strategist |
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Content Management Software (CMS) |
A tool that enables non technical staff to make content, while constrained by a set of rules |
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4 Kinds of new online storytelling (CUM S) |
1. Collaborative 2. User-generated 3. Multi-media 4. Social |
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What does marketing automation software do? (5 steps) |
1. Attracts 2. Nurtures 3. Prioritizes 4. Sells 5. Measures effectiveness |
