Reading...
Play button
Play button
Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
10 Cards in this Set
- Front
- Back
|
Consumer Behavior Perspectives
|
1. Human Thought and Action
2. Field of Study |
|
|
Consumer Behavior as Human Behavior
|
Consumer behavior is the set of value seeking activities that take place as people go about addressing realized needs.
|
|
|
The Basic Consumption Process
|
Need-> Want-> Exchange-> Costs and Benefits-> Reaction -> Value -> Need
|
|
|
Consumption
|
Process by which goods, services or ideas are used and transformed into value.
|
|
|
A myopic business view defines the business in terms of _____ and not the value consumers receive.
|
products
|
|
|
Consumer Behavior Visual Chart
|
Economics
Marketing Psychology Anthropology Social Psychology Marketing Consumer Behavior |
|
|
Contributions of Different Fields to CB
|
Psychology: Consumer’s internal processes
Economics: Decision making process Sociology: Influences of social groups Anthropology: Effects of culture & values Org. Behavior: Behavior of marketers and public policy actors |
|
|
Consumer Behavior is a study of buying units and the exchange processes involved in _______ of products, services, experiences, and ideas
|
acquiring, consuming, and disposing
|
|
|
CB Ch. 1 Learning Objective #2
|
Explain the role of consumer behavior in business and society.
|
|
|
Why Study CB?
|
Input to business/marketing strategy
Force that shapes society Input to making responsible decisions as a consumer |
