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8 Cards in this Set
- Front
- Back
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Buzz marketing
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Emphasizes consumers passing along information about a product to others, and is also known as word-of-mouth marketing
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Guerilla marketing
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Programs designed to obtain instant resutls using limited resouces by relying on creativity, quality relationships, and the willingness to try new approaches.
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Product placement
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The planned insertion of a brand or product into a movie, television show, or some other media program.
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Branded entertainment
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The integration of entertainment and advertising by embedding brands into the storyline of a movie, television show, or other entertainment medium.
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Lifestyle marketing
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Marketing methods associate with the hobbies and entertainment venues of the target audience.
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Advergames
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Branded video games.
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Point-of-purchase displays (POP)
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Any form of special display that advertises merchandise.
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Brand communities
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A link that forms due to an association between the brand, a consumer, and others who own or purchase the brand.
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