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11 Cards in this Set
- Front
- Back
What are the two dimensions of quality? |
Market perceived quality and Performance Quality |
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Define green marketing? |
Term used to identify concern with the environmental consequences of a variety of marketing activities. |
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What are the 3 elements of the product component model? |
Core components, packaging components, and support services components. |
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Define a global brand? |
A world wide use of a name term, symbol, sign or design. |
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What is the main difference of the two dimensions of quality? |
consumer perceptions of a quality product often have to do more with market perceived quality than performance quality |
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What two critical issues affect product development of green marketing? |
control of packaging components of solid waste and consumer demand for environmentally friendly products. |
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List the five utilities of a product? |
Form, taste, color, odor, and texture |
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Whose goal is it to shorten the time lag between introduction of an idea or product and its widespread adaptation? |
The diffusion researcher and the marketer |
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Which company had difficulties maintaining ownership of their brand? |
Disney |
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What are some barriers to entering global markets for consumers services? |
Protectionism, cultural barriers, and adaptation |
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What is a growing challenge to manufacture's brands globally? |
Private Brands |