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11 Cards in this Set

  • Front
  • Back

What are the two dimensions of quality?

Market perceived quality and Performance Quality

Define green marketing?

Term used to identify concern with the environmental consequences of a variety of marketing activities.

What are the 3 elements of the product component model?

Core components, packaging components, and support services components.

Define a global brand?

A world wide use of a name term, symbol, sign or design.

What is the main difference of the two dimensions of quality?

consumer perceptions of a quality product often have to do more with market perceived quality than performance quality

What two critical issues affect product development of green marketing?

control of packaging components of solid waste and consumer demand for environmentally friendly products.

List the five utilities of a product?

Form, taste, color, odor, and texture

Whose goal is it to shorten the time lag between introduction of an idea or product and its widespread adaptation?

The diffusion researcher and the marketer

Which company had difficulties maintaining ownership of their brand?

Disney

What are some barriers to entering global markets for consumers services?

Protectionism, cultural barriers, and adaptation

What is a growing challenge to manufacture's brands globally?

Private Brands