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31 Cards in this Set
- Front
- Back
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everything, both favorable and unfavorable, that a person receives in an exchange
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product
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a product used to manufacture other goods or services, to facilitate an organization's operations, or to resell to other customers
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business product (industrial product)
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a product bought to satisfy an individual's personal wants
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consumer product
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a relatively inexpensive item that merits little shopping effort
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convenience product
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a product that requires comparison shopping because it is usually more expensive than a convenience product and is found in fewer stores
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shopping product
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a particular item that consumers search extensively for and are very reluctant to accept substitutes
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specialty product
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a product unknown to the potential buyer or a known product that the buyer does not actively seek
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unsought product
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a specific version of a product that can be designated as a distinct offering among an organization's products
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product item
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a group of closely related product items
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product line
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all products that n organization sells
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product mix
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the number of product lines an organization offers
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product mix width
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the number of product items in a product line
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product line depth
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changing one or more of a product's characteristics
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product modification
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the practive of modifying products so those that have already been sold become obsolete before they actually need replacement
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planned obsolescence
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adding additional products to an existing product line in order to compete more broadly in the industry
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product line extension
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a name, term, symbol, design, or combination thereof that identifies a seller's products and differentiates them from competitor's products
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brand
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the part of a brand that can be spoken, including letters, words, and numbers
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brand name
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the elements of a brand that cannot be spoken
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brand mark
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the value of company and brand names
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brand equity
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a brand that obtains at least a third of its earnings from outside its home country, is recognizable outside its home base of customers, and has publicly available marketing and financial data
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global brand
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a consistent preference for one brand over all others
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brand loyalty
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a no-frills, no-brand-name, low-cost product that is simply identified by its product category
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generic product
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the brand name of a manufacturer
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manufacturer's brand
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a brand name owned by a wholesaler or a retailer
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private brand
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a brand manufactured by a third party for an exclusive retailed, without evidence of that retailer's affiliation
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captive brand
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using different brands names for different products
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individual branding
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marketing several different products under the same brand name
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family brand
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placing two or more brand names on a product or its package
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cobranding
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the exclusive right to use a brand or part of a brand
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trademark
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a trademark for a service
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service mark
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identifies a product by class or type and cannot be trademarked
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generic product name
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