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45 Cards in this Set
- Front
- Back
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shopping center
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grp. of retail and othe rcommercial establishments that is planened, developed by single property
-two main configurations: strip centers, malls |
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stipr centers
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shopping centers that usually have parking directly in front
-no cenclosed walkways -low rent -less assortment -no protect from weather -less entertainment -two types:tradiaional and power |
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malls
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-customers park in o utlying areas and walk tto stores
-lots of merchandise -planned tenant mix -no worry about weather -common mantinance -rents are higher -may not like mall mgr. conrosl -compettion is intense -getting old |
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traditional strip center
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shopping center that is designed to provide convenient shopping for the day-to-day needs of consuemrs in their immediate niehgborhood
-anchored by supermarket -INGLES-Regal Cinemas -larger have categroy killers -now have fewer mom-and-pop shops |
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power center
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shoppin center that is dominated by several large anchors (target)
-lots of freestanding -usually near enclosed shopping mall -lots of growht -lower rent |
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demalling
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demoslihgin mall's small shops and making it big for dept.
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retional center
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shoping mal that provides general merchandise
-lots of depth and variet -uaully enclosed |
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superregional center
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shoping center with bigger anchors and more, more population base
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life style cetner
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outdoor traditional streetscape layout w/ restaurant san nic retailers.
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fashion/specialty center
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shopping center that is composed mainly of upsclae apparel shops, etc.
-high quality and price -typically enclosed -bigger than lifestyle -high income |
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outlet centers
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-sell own brands at discount
-strip configuration is most common -opp. to get rid of excees inventory -touristy -smaller, b/c of internet and traditional retailng pricing go down |
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theme/festival centers
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shopping centers that typically employ a unifying theme that is carried otu by the individulal shops
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kisoks
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small selling spaces offering a limited merchandise assortment
-seasonal -lower rent |
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Central business discrit
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traidiational downton business area
-more secuirty needed -parking is limited |
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inner city
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high -dnsity urban area consisting of apt. buildings populated primarily by ethnic groups
-have higher sales volume and margins |
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main street
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CBD located in the traiditional ashopping area of smaller towns or a secondary business districut in subrub.
-lower rent -not entertainment |
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gentrification
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renewal and rebuidlgin of offices, housing, and retailers in deteriotaig areas, couple dw/ influx of more affluent people that often dispalces earlier, useally poorer residents
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freestnading isite
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retial location that's not connected to other retailers
-beter visibliyt -lower rents -ample parking -no direct competition -more convenient -fewer restriction onsigns, hrs, merchandise, etc. |
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mixed-use deeveloptsm
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combine several differetn uses in one complex, indlucing shopping centers, office towers, hotels, residental compelxes, civic centers, convention centers
-airports, resorts, hospitals, store within a store |
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shopping goods
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products for which conumers spend time comparing alternatives
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destination store
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one in which the merchandise, selection, presentation, pricing, or other unique features act as a magnet for customers
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trade area
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contiguous geographic area that accounts for the majority of a store's sales and customers
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factors affecting demand for a region or trade area
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-econocmies of scale vs. cannibalization
-demographic and life style characteristics -business climate -competition -span of mgr control (stay regional or nationwide) -global location issues |
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saturated trade area
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offesr cuomster a good selection of G&S while allwing competitn gretailers to make good profits
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udnerstores trade area
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area that has too few stores seeling a specific G&S to satisfy the needs of the population
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overstored trade area
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having so many stores selling a sepcific G&S will fail
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trafifc flows
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most desirable side of stres, urban dvtp. patterns,
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factors affecting attractiveness of a site
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-accesibility(macro/micro anlysis)
-locational advntages within a cetner (cumulative attractiviens) |
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macroanalysis
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primary trade area, 2-r miles around
-road pattern, road condition -natural barrier -artificial barrier(railraods) |
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micro analysis
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-visibility
-amt. and quality of parking facitiliites -congestion -ingree/egress |
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ingress/egress
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ease of entering and exiting the site's parking lot
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cumulative attarction
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a cluster of similar and complemnentary retailgin acitivites will genarlly have greater drawing power than isolate stroes that engage in the same retaing activities
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trade area
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contiguoug geographic area that accts. for the majorit of a store's ales and customers
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polygon
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trade area boundaries conform to streets and other map features
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primy zone
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geopgraic area from which the store or shopping center derives 60-65% of its cusomters
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secondary zone
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getographic area of secondary importance in terms of customer sales, generagin about 20 % of store's sales
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tertiary zone
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outermost ring-includes constuerms wo occaisionally shopat the sotre or shoping center (lack adequate retail facilities closer to home, high way systems make it weasy to get it ehre, may drive past it, )
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factors definining trade areas
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-driiving time
-merchandise sold and size of assortment |
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destination store
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one in chiwh cthe merchandise, selection, etc. act as a magnet for consumers
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parasite store
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feeds off the traffic created by destination stores.
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sources of info
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-customer spottingcensus tracts
-demograic Data and GIS (computerized system that enables analysts to visualize info about htie rcusterom's demographics, buying behavior, and other data in a map format) -decennial census of US -ACORN (a classification of residential neighborhoods (market segmentation system that classifies neighborhoods in US into distinctive consumer goods) |
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market potential index
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measures the likely demand for a droduct or service in a county, zip code or other trade area
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spending poential index
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compares the average expenditure in a particular area for a product ot the amt. spent on the product nationally
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analgo appraoc
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similar store approach
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huff's gravity movdel
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probabitly that a given customer will shopin a particular store
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