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45 Cards in this Set

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shopping center
grp. of retail and othe rcommercial establishments that is planened, developed by single property
-two main configurations: strip centers, malls
stipr centers
shopping centers that usually have parking directly in front
-no cenclosed walkways
-low rent
-less assortment
-no protect from weather
-less entertainment
-two types:tradiaional and power
malls
-customers park in o utlying areas and walk tto stores
-lots of merchandise
-planned tenant mix
-no worry about weather
-common mantinance
-rents are higher
-may not like mall mgr. conrosl
-compettion is intense
-getting old
traditional strip center
shopping center that is designed to provide convenient shopping for the day-to-day needs of consuemrs in their immediate niehgborhood
-anchored by supermarket
-INGLES-Regal Cinemas
-larger have categroy killers
-now have fewer mom-and-pop shops
power center
shoppin center that is dominated by several large anchors (target)
-lots of freestanding
-usually near enclosed shopping mall
-lots of growht
-lower rent
demalling
demoslihgin mall's small shops and making it big for dept.
retional center
shoping mal that provides general merchandise
-lots of depth and variet
-uaully enclosed
superregional center
shoping center with bigger anchors and more, more population base
life style cetner
outdoor traditional streetscape layout w/ restaurant san nic retailers.
fashion/specialty center
shopping center that is composed mainly of upsclae apparel shops, etc.
-high quality and price
-typically enclosed
-bigger than lifestyle
-high income
outlet centers
-sell own brands at discount
-strip configuration is most common
-opp. to get rid of excees inventory
-touristy
-smaller, b/c of internet and traditional retailng pricing go down
theme/festival centers
shopping centers that typically employ a unifying theme that is carried otu by the individulal shops
kisoks
small selling spaces offering a limited merchandise assortment
-seasonal
-lower rent
Central business discrit
traidiational downton business area
-more secuirty needed
-parking is limited
inner city
high -dnsity urban area consisting of apt. buildings populated primarily by ethnic groups
-have higher sales volume and margins
main street
CBD located in the traiditional ashopping area of smaller towns or a secondary business districut in subrub.
-lower rent
-not entertainment
gentrification
renewal and rebuidlgin of offices, housing, and retailers in deteriotaig areas, couple dw/ influx of more affluent people that often dispalces earlier, useally poorer residents
freestnading isite
retial location that's not connected to other retailers
-beter visibliyt
-lower rents
-ample parking
-no direct competition
-more convenient
-fewer restriction onsigns, hrs, merchandise, etc.
mixed-use deeveloptsm
combine several differetn uses in one complex, indlucing shopping centers, office towers, hotels, residental compelxes, civic centers, convention centers
-airports, resorts, hospitals, store within a store
shopping goods
products for which conumers spend time comparing alternatives
destination store
one in which the merchandise, selection, presentation, pricing, or other unique features act as a magnet for customers
trade area
contiguous geographic area that accounts for the majority of a store's sales and customers
factors affecting demand for a region or trade area
-econocmies of scale vs. cannibalization
-demographic and life style characteristics
-business climate
-competition
-span of mgr control (stay regional or nationwide)
-global location issues
saturated trade area
offesr cuomster a good selection of G&S while allwing competitn gretailers to make good profits
udnerstores trade area
area that has too few stores seeling a specific G&S to satisfy the needs of the population
overstored trade area
having so many stores selling a sepcific G&S will fail
trafifc flows
most desirable side of stres, urban dvtp. patterns,
factors affecting attractiveness of a site
-accesibility(macro/micro anlysis)
-locational advntages within a cetner (cumulative attractiviens)
macroanalysis
primary trade area, 2-r miles around
-road pattern, road condition
-natural barrier
-artificial barrier(railraods)
micro analysis
-visibility
-amt. and quality of parking facitiliites
-congestion
-ingree/egress
ingress/egress
ease of entering and exiting the site's parking lot
cumulative attarction
a cluster of similar and complemnentary retailgin acitivites will genarlly have greater drawing power than isolate stroes that engage in the same retaing activities
trade area
contiguoug geographic area that accts. for the majorit of a store's ales and customers
polygon
trade area boundaries conform to streets and other map features
primy zone
geopgraic area from which the store or shopping center derives 60-65% of its cusomters
secondary zone
getographic area of secondary importance in terms of customer sales, generagin about 20 % of store's sales
tertiary zone
outermost ring-includes constuerms wo occaisionally shopat the sotre or shoping center (lack adequate retail facilities closer to home, high way systems make it weasy to get it ehre, may drive past it, )
factors definining trade areas
-driiving time
-merchandise sold and size of assortment
destination store
one in chiwh cthe merchandise, selection, etc. act as a magnet for consumers
parasite store
feeds off the traffic created by destination stores.
sources of info
-customer spottingcensus tracts
-demograic Data and GIS (computerized system that enables analysts to visualize info about htie rcusterom's demographics, buying behavior, and other data in a map format)
-decennial census of US
-ACORN (a classification of residential neighborhoods (market segmentation system that classifies neighborhoods in US into distinctive consumer goods)
market potential index
measures the likely demand for a droduct or service in a county, zip code or other trade area
spending poential index
compares the average expenditure in a particular area for a product ot the amt. spent on the product nationally
analgo appraoc
similar store approach
huff's gravity movdel
probabitly that a given customer will shopin a particular store