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28 Cards in this Set
- Front
- Back
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consumer buyer behavior
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the buying behavior of final consumers - individuals and households who buy goods and services for personal consumption
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consumer market
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all the individuals and households who buy or acquire goods and services for personal consumption
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culture
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the set of basic values, perceptions, wants, and behaviors learned by a member of society from family and other important institutions
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subculture
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a group of people with shared value systems based on common life experiences and situations
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social classes
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relatively permanent and ordered divisions in a society whose members share similar values, interests and behaviors
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group
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two or more people who interact to accomplish individual or mutual goals
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opinion leader
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person within a reference group who because of special skills, knowledge, personality, or other characteristics, exerts social influence on others
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online social networks
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online social communities - blogs, social networking websites, or even virtual worlds - where people socialize or exchange information and opinions
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lifestyle
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a person's pattern of living as expressed in his or her activities, interests, and opinions
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personality
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the unique psychological characteristics that lead to relatively consistent and lasting responses to one's own environment
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brand personality
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the specific mix of human traits that may be attributed to a particular brand
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motive
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a need that is sufficiently pressing to direct the person to seek satisfaction of the need
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perception
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the process by which people select, organize, and interpret information to form a meaningful picture of the world
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learning
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changes in an individual's behavior arising from experience
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belief
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a descriptive thought that a person has about something
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attitude
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a person's relatively consistent evaluations, feelings, and tendencies toward an object or idea
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complex buying behavior
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consumer buying behavior in situations characterized by high consumer involvement in a purchase and significant perceived differences among brands
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dissonance-reducing buying behavior
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consumer buying behavior in situations characterized by high involvement but few perceived differences among brands
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habitual buying behavior
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consumer buying behavior in situations characterized by low consumer involvement and few significant perceived brand differences
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variety-seeking buying behavior
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consumer buying behavior in situations characterized by low consumer involvement but significant perceived brand differences
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need recognition
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the first stage of the buyer decision process, in which the consumer recognizes a problem or need
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information search
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the stage of the buyer decision process in which the consumer is aroused to search for more information; the consumer may simply have heightened attention or may go into active information network
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alternative evaluation
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the stage of the buyer decision process in which the consumer uses information to evaluate alternative brands in the choice set
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purchase decision
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the buyer's decision about which brand to purchase
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post-purchase decision
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the stage of the buyer decision process in which the consumers take further action after purchase, based on their satisfaction or dissatisfaction
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cognitive dissonance
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buyer discomfort caused by post-purchase conflict
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new product
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a good, service, or idea that is perceived by some potential customers as new
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adoption process
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the mental process through which an individual passes from first hearing about an innovation to final adoption
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