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56 Cards in this Set

  • Front
  • Back
all the activities necessary to turn raw materials into a good or service and put it in the hands of the consumer or business customer
supply chain
obtaining outside vendors to provide goods or services
outsourcing
the management of flows among firms in the supply chain to maximize total profitability
supply chain management
a practice in which a company contracts with a specialist firm to handle all or part of its supply chain operations
insourcing
the series of firms or individuals that facilitates the movement of a product from the producer to the final customer
channel of distribution
firms or individuals such as wholesalers, agents, brokers, or retailers who help move a product from the producer to the consumer or business user, an older term is "middlemen"
channel intermediaries
dividing larger queantities of goods into smaller lots in order to meet the needs of buyers
breaking bulk
providing a veriety of products in one location to meed the needs of buyers
creating assortments
functions of channel intermediaries that make the purchase process easier for customers and manufacturers
facilitating functions
the elimination of some layers of the channel of distribution in order to cut costs and improve the efficiency of the channel
disintermediation
a comprehensive approach to collecting organizing, storing, and retrieving a firm's info assets
knowledge management
the theft and unauthorized repurposing of intellectual property via the internet
online distribution piracy
firms that handle the flow of products from the manufacturer to the retailer or business user
wholesaling intermediaries
channel intermediaries that are not controlled by any manufacturer but instead do business with many different manufacturers and many different customers
independent intermediaries
intermediaries that buy goods from manufacturers (take title to them) and sell to retailers and other business to business customers
merchant wholesalers
to accept legal ownership of a product and assume the accompanying rights and responsibilities of ownership
take title
provide a wide range of services for customers, have own sales force to distribute and sell items from manufacturers
full service merchant wholesalers
have fewer services than full service but still take title to the merchandise
limited service merchant wholesalers
provide products for small business customers who purchase at wholesaler's location
cash and carry wholesalers
deliver perishable food and tobacco items to retailers
truck jobbers
take orders from and bill retailers for products drop shipped from manufacturer
drop shippers
sell through catalogs, telephone, or mail order
mail order wholesalers
provide retialers with display units, check inventories, and replace merchandise for the retailers
rack jobbers
channel intermediaries that provide services in exchange for commissions but never take title to the product
merchandise agents or brokers
use independent salespeople; carry several lines of noncompeting products
manufacturers' agents
handle entire output of one or more products
selling agents; export/import brokers
receive commission on sales price of product
commission merchants
identify likely buyers and bring buyers and sellers together
merchandise brokers; including export/import brokers
maintain some inventory in defferent geographic areas
sales branches
carry no inventory; availability in different geographic areas
sales offices
display products attractively for customers to visit
manufacturers' showrooms
the number of distinct categories of intermediaries that populate a channel of distribution
channel levels
shortest indirect channel
producer-retailer-consumer channel
common distribution indirect channel
producer-wholesaler-retailer-consumer channel
a marketing system that uses a number of different channels and communication methods to serve a target market
hybrid marketing system
a fee paid in exchange for agreeing to place a manufacturer's products on a retailer's valuable shelf space
slotting allowance
a multiple-level distribution channel in chich channel members work independently of one another
conventional marketing system
a channel of distribution in chich there is formal cooperation among members at the manufacturing, wholesaling, and retailing levels
vertical marketing system VMS
channel members remain independent but voluntarily work together because of the power of a single channel member
administered VMS
a single firm owns manufacturing, wholesaling, and retailing operations
corporate VMS
cooperation is enforced by contracts that spell out each member's rights and responsibilities and how they will cooperate
contractual VMS
an arrangement within a channel of distribution in which two or more firms at the same channel level work together for a common pupose
horizontal marketing system
selling a product through all suitable wholesalers or retailers that are willing to stock and sell the product
intensive distribution
selling a product only through a single outlet in a particular region
exclusive distribution
distribution using fewer outlets than intensive distribution but more than exclusive distribution
selective distribution
a firm at one level of distribution that takes a leadership role, establishing operating norms and processes based on its power relative to other channel members
channel leader
the process of designing, managing, and improving the movement of products throught the supply chain; logistics includes purchasing, manufacturing, storage, and transport
logistics
the activities that move finished goods from manufacturers to final customers, including order processing, warehousing, materials handling, transportation, and inventory control
physical distribution
the series of activities that occurs between the time an order comes into the organization and the time a product goes out the door
order processing
a software system that intergrates info from across the entire company, including finance, order fulfillment, manufacturing, and transportation and then facilitates sharing of the data throughout the firm
enterprise resource planning systems ERP
storing goods in anticipation of sale or transfer to another member of the channel of distribution
warehousing
the moving of products into, within, and out of warehouses
materials handling
the mode by which products move among channel members
transportation
activities to ensure that goods are always available to meet customers' demands
inventory control
product tags with tiny chips containing info about the item's content, origin, and destination
RFID
a supply chain metric that tracks multiple steps in getting a product from a manufacturer to a customer
perfect order measurement