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MKT 450 Week 1 DQ 1
Why should businesses be concerned with international marketing? Elaborate. MKT 450 Week 1 DQ 2 How is domestic marketing different from international marketing? Elaborate! MKT 450 Week 1 Individual International and Domestic Marketing Comparison Marketing’s main purpose is to sell the considered product to the consumer. In each country that involves itself with marketing ventures, this main objective is still ever present. However, the ways in which the product is promoted and the vehicles used to carry the marketing message may differ from country to country. For example, Mexico and the United States vary when comparing and contrastingtheir marketing arenas. The climates of these two countries contain diverse cultures, legal systems, political environments, and economic demands. |
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Over-View of Mexico and the United States Marketing Situation
Since Mexico opened its market there has been a significant change in its marketing channels in regards to the structure and marketing performances. This began happening around the 1980’s. These happenings were onslaught after the 1994 North American Free Trade Agreementwas enacted. One of the largest markets currently involved in international trade in Mexico is the fresh produce market. However, many |
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MKT 450 Week 2 Team Assignment International Marketing Plan
Executive Summary BMW has a long history of success dating back to 1916 when the company began inMunich,Germany. The first products introduced by the company were high quality aircraft engines and motorcycles. In 1928 BMW went on to what it is popularly known for today as one of the top luxury car makers (BMW, 2011). |
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