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5 Cards in this Set
- Front
- Back
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services
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PED
performances efforts, deeds |
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goods
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DOT
devices objects things |
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scale of market entities
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continuum that has tangible dominant and intangible dominant that displays how tangible an offering is
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benefit concept
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the benefits the consumer has in their minds
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servuction model
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a framework that explains a consumers experiene
1) service scape 2)customer contacts 3)organizational/structure systems 4) other customers |
