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40 Cards in this Set
- Front
- Back
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grid layout
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rows of merchandise in a repetitive pattern
used in grocery stores and drug stores |
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racetrack layout
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major isle that circles entire store and branches off into the departments
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loop
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major isle that circles entire store and branches off into the departments
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free-form layout
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asymmetrical, feels like home
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boutique layout
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asymmetrical, feels like home
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digital signage
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electronic signs controlled remotely
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feature areas
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designed to get customer's attention
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freestanding displays
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designed to pull customers into a department
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cash wraps
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where you pay
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point of purchase counters
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where you pay
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checkout areas
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where you pay
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end caps
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at the end of the isle
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promotional aisle or area
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things on sale that week
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demand/destination merchandise
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products customers have decided to buy before entering the store
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impulse products
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purchased w/o prior planning
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planogram
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diagram that illustrates where every SKU should go
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visual merchandising
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presentation of store and merchandise in ways that will attract the attention of potential customers
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straight rack
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long pipe attached to a wall or suspended from supports on the floor (you can only see the sleeve of the garment)
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rounder
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pedestal; holds a lot of merch. (the bar goes around in a circle)
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bulk fixture
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pedestal; holds a lot of merch. (the bar goes around in a circle)
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capacity fixture
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pedestal; holds a lot of merch. (the bar goes around in a circle)
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four-way fixture
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two bars cross; each of the 4 bars sticking out hang clothes. you can see the whole garment this way
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feature fixture
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two bars cross; each of the 4 bars sticking out hang clothes. you can see the whole garment this way
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gondolas
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traditional shelves you see at grocery and drug stores
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idea-oriented presentation
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used to convey an image
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price lining
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put similar merchandise in order from most expensive to least expensive
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vertical merchandise
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use walls and high shelves
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tonnage merchandising
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show large quantities of merchandise to reinforce a price image
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frontal presentation
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display as much of the merchandise as possible
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atmospherics
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lighting, colors, music, scent used to create the store atmosphere
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what are the objectives of a good store design? (5)
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1) match your retail strategy
2) influence consumer buying behavior 3) be flexible 4) cost 5) take into account the needs of the disabled |
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fitting rooms
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where most people make their decisions
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windows
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used to maximize the exterior of the store
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walls
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way to maximize space
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entrances
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first impression
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decompression zone
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area when you first enter the store but you're not really in the store yet (like where the carts are in publix)
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strike zone
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first impression of the merchandise
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where is special merchandise located?
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lightly trafficked areas
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adjacencies
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products that are purchased together
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music
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can be changed quickly
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