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25 Cards in this Set

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social profit
the benefit of an org and society recieve from teh org's ethical practices, community service, efforts to promot cultural diversity, and concern for the natural environment
the trhee universal virutes often seen in Codes of conduct are...
honesty, fairness, and openness
what are teh ethical values that we advocate in marketing?
honesty, responsibility, fairness, respect, openness, and citizenship,
sarbanes-oxley
a law passed in 2002 to strengthen corporate governance and restore investor confidence.

passed in responce to a number of major corporate and accounting scandals involving prominant companies in the U.S.

These scandals resulted in a loss of public trust in acc. and reporting practices.

legislation is wide ranging and establishes new or enhanced standards.
consumerism
a social movement that attempts to protect consumers from harmful business practices
consumer bill of rights
the rights of consumers to be protected by the federal government
1. the right to be safe
2. the right to be informed
3. the right to be heard
4. the right to choose freely

**The right to privacy is NOT one of these**
slotting allowance
a fee paid by a manufacturer to a retailer in exchange for agreeing to place products on the retailer's shelf.
Puffery
claims made in advertising of product superiority that cannot be proven true or untrue
social responsibility
a management practice in which orgs. seek to engage in activieties that have a positive effect on society and promote public good

ec. a CEO establishes a policy wherein the company will match charitable contributions by employees
The US wtih only ____% of the worlds population, is responsible for ____% of worldwide consumer spending
5.2%

31.5%
pyramid of corporate social responsibility
(top)
1. Philanthropic- be a good corporate citizen
2. ethical-be ethical
3. legal-obey the law
4. economic- be profitable
geen marketing
a marketing strategy that supports environmental stewardship by creating an environmentally founded differential benefit in the minds of consumers
cause marketing
marketing activities in which firms seek to have their corporate identity linked to a good cause through advertising, public service, and publicity
counter-trade
a type of trade in which goods are paid for with other items instead of cash.

accounts for about 25% of all world trade
There was a $_____ trade deficit in feb. 2007 alone
$58.4 billion
Foreign Corrupt Practices Act of 1977
under it, it is illegal for U.S. firms to attempt to make large payments of bribes to influence policy decisions of foreign govts.
Protectionism
a policy adopted by a govt to give domestic companies an advantage
Import quotas
limitations set by a goct on the amount of a product allowed to enter or leave a coutry
embargo
a quota completely prohibiting specified goods from entering or leving a country
tariffs
taxes on imported goods
10 benefits of International Regulation and Cooperation
1. the system helps promote peace
2. disputes are handled constructively
3. rules make life easier for all
4. freer trade cuts the cost of living
5. it provides more choice of products and qualities
6. trade raises incomes
7. trade stimulates economic growth
8. the basic principles make life more efficient
9. Governments are shielded from lobbying
10. the system encourages good government.
the economic community of "Mercosur" has what countries as members?
Argentina, Brazil, Paraguay, and Uraguay
The long-term goals of the European Union (EU) include
eliminating all trade barriers within the EU, improve the economic efficiency of member nations, and stimulate international economic growth

*reducing the likelyhood of war is NOT one of these*
Less Developed Country (LDC)
A country at the lowest stage of economic development.

*Africa can be considered one*
Factors that can influence a consumer's wilingness to buy include:
expectations about future employment, income levels, prices, family size, and general economic conditions