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http://www.homeworkfortune.com/MKT-245-GCU-WK-1-Marketing-Analysis-Research-Product-Selectio-MKT245-01.htm |
MKT 245 (GCU) Week 1 - Marketing Analysis Research Report: Product Selection and List of Source
Identify a product that will be the focus of your research. The product might be one of personal interest (e.g. computers/electronics, cell phones, cars, food services, home health care) or concern (e.g. blood diamonds, tobacco). In a Word document, briefly describe the consumer appeal and environmental factors that you think might influence the market for this product. |
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Also, propose how this product could have implications for ethical, social responsibility, or global issues in the market.
Refer to the “Research Report Outline” for a list of possible ethical and social responsibility issues in marketing. With instructor approval, you may also choose an issue that is not on the list. Do some preliminary research (on the Internet and/or in the GCU library) to ascertain if source information on the product (and/or industry) is available. Avoid choosing a product for which data is difficult to find. |
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Find a minimum of three sources that you think will provide sufficient information for your analysis and make a list for instructor approval. Submit the assignment for instructor approval by the end of Module 1. Instructor must approve product selection and sources and will advise the student by the third day of Module 2. |
