Study your flashcards anywhere!

Download the official Cram app for free >

  • Shuffle
    Toggle On
    Toggle Off
  • Alphabetize
    Toggle On
    Toggle Off
  • Front First
    Toggle On
    Toggle Off
  • Both Sides
    Toggle On
    Toggle Off
  • Read
    Toggle On
    Toggle Off
Reading...
Front

How to study your flashcards.

Right/Left arrow keys: Navigate between flashcards.right arrow keyleft arrow key

Up/Down arrow keys: Flip the card between the front and back.down keyup key

H key: Show hint (3rd side).h key

A key: Read text to speech.a key

image

Play button

image

Play button

image

Progress

1/17

Click to flip

17 Cards in this Set

  • Front
  • Back
focus groups
concept testing
comprehension tests
concept testing
reaction tests
concept testing
portfolio test
copy testing
theater test
copy testing
mall intercept technique
copy testing
day after recall
recall testing
unaided recall
recall testing
aided recall
recall testing
recognize if you seen it before
recognition test
close ended question
attitude and opinion testing
open ended questions
attitude and opinion testing
psychogalvanometer - sweat
physiologican arousal tests
pupillometric - eyes
physiologican arousal tests
voice pitch meter
physiologican arousal tests
ability of the mkt piece to persuade the customer
pursuasion analysis
simulated shopping experience before/after commercials
purchase simulation test