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33 Cards in this Set
- Front
- Back
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culture
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a lens in which people view products
shared meanings, rituals, norms, and traditions among the members of an organizations society society's personality |
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culture determines
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the priorities the consumer attaches to activities and products
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ecology
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way in which a system is adapted to its habitat
technology |
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social structure
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way in which orderly social life is maintained
politics |
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ideology
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mental characteristics and the way i which people relate to environment and social groups
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power distance
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the way members perceive differences in power
boss to employer |
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uncertainty avoidance
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the degree to which people feel threatened by ambiguous situations
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masculinity/femininity
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the degree to which sex roles are clearly delineated
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individualism
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collectivist
individualist |
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norms
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right or wrong
acceptable or unacceptable |
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enacted norms
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explicitly decided upon
traffic lights |
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crescive norms
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embedded in a culture
custom more conventions |
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custom
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handed down from the past
controls basic behaviors |
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more
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a strong moral overtone
taboo incest or cannibalism |
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conventions
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conduct of everyday life
correct way to wear ones clothes |
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myth
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a story containing symbolic elements that represent the shared emotions and ideals
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consumer fairy tales
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magical agents, donors, and helpers to overcome villains and obstacles as they seek out good and services in quest of happy endings
golden arches |
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monomyth
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common to many cultures
superman |
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ritual
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multiple, symbolic behaviors that occur in a fixed sequence and that tend to be repeated
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ritual artifacts
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items needed to perform rituals
wedding rice, birthday candles, diplomas |
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grooming rituals
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aid in transition from private self to public self or back again
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gift-giving rituals
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procure, remove prices, wrap,, and deliver
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economic exchange
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transfer item to recipient, who in turns is obligated to reciprocate
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symbolic exchange
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giver acknowledges intangible support and companionship
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rites of passage
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times marked by a change in social status
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phases of consumers rights of passage
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separation: individual is detached from his or her original group or status
liminality: person is between statuses aggregation: person reenters society after the rite of passage is complete |
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sacred consumption
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objects and events that are set apart from normal activities and are treated with some degree of respect or awe
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profane consumption
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objects and events that are ordinary, everyday objects and events that do not share the specialness of sacred ones
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desacralization
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a sacred item or symbol is removed from its special place or is duplicated in mass quantities becoming profane as a result
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sacralization
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ordinary objects, events, and even people take on sacred meaning to a culture or specific group
super bowl |
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objectification
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attribute sacred qualities to mundane items
phaser from star trek |
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collecting
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systematic acquisition of a particular object or set of objects
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hoarding
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unsystematic collecting
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