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22 Cards in this Set
- Front
- Back
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study of the processes involved when individuals or groups select, purchase, use, or dispose of products, services ideas, or experiences to satisfy needs and desires.
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Consumer Behavior
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Who does this?
- identifies a need or desire - makes a purchase - disposes of the product |
Consumer
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The following are characteristics of:
- demographics - lifestyle - geography - usage - psychographics |
Market Segmentation
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psychological, sociological, and anthropological (such as cultural) factors.
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Psychographics
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-building bonds with consumers
- loyalty/frequency programs |
Relationship Marketing
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tracking buying habits and then crafting products and messages tailored wants and needs
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Database Marketing
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different from competition to be successful
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Differentiation
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movies, music, sports, books, celebrities, and other forms of entertainment consumed by the mass market
- advertising creates this |
Popular Culture
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-buying products for what they mean
-relationships with a product: - self-concept attachment - nostalgic attachment - interdependence - love |
The Meaning of Consumption
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networks becoming part of us
- wearable computers - customized advertisements beamed to cell phones - ability to buy anything anywhere |
U-commerce
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- rules of conduct that guide actions
- standards for what is right and what is wrong, good or bad - notions of right and wrong differ among people, organizations, and cultures |
Business Ethics
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biological motive
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Need
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one way a need can be satisfied
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Want
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disrupt efforts by the corporate world to dominate our cultural language
- blogging about company/brands - show company/brand in a bad light |
Culture Jamming
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a firm protects or enhances the natural environment as it goes about its activities
- reducing wasteful packaging - donations to charity |
Green Marketing
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encouraging positive activities and discouraging negative activities
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Social Marketing
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Example: susceptibility of the nation's food supply to bioterrorism
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Consumer Terrorism
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physiological/psychological dependency on products or services
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Consumer Addiction ( addictive consumption )
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repetitive shopping as an antidote to tension, anxiety, depression, or boredom
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Compulsive Consumption
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people used or exploited, willingly or not, for commercial gain in the marketplace
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Consumed Consumers
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shoplifting and employee theft
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Consumer Theft
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products and services are deliberately defaced or mutilated
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Anticonsumption
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