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MKT 100 Week 5 Journal 2: Marketing Plan Part B: Targeting Customers
You will now consider who your customers are and identify your market segment. |
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It is vital that you clearly identify your target customers within your marketing plan. Knowing your target customers will help you to: * pinpoint where you should spend your advertising budget * the type of campign you intend to run, and * ensure that your marketing message speaks the customer’s language (based on their needs and wants, demographic, location, ethnicity, etc.). |
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Write a one to two (1-2) paragraph journal entry in which you:
1. Analyze the business customers / clients that you wish to target. Your analysis should include, but not be limited to, their:
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