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9 Cards in this Set
- Front
- Back
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Four parts of an ad
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1. Picture
2. Headline 3. Text 4. Logo |
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Four basic principles of graphic design
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1. Proximity
2. Alignment 3. Repetition 4. Contrast |
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Concordant Outline
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Subtle variations in color or brightness.
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Contrasting Outline
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Dramatic combinations:
red on navy blue. |
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Six kinds of type design
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1. Size
2. Weight 3.Color 4. Form 5. Direction 6. Structure |
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Serif
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Ornamental strokes at the end of the letters
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Sans serif
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Without the serif marks
No decorative additions |
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Five basic font classifications
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1. Oldstyle-Mimic Roman inscriptions
2. Modern- More mechanical than oldstyle 3. Slab serif- Variation of modern that is more eye catching 4. Script- Fancy and elegant 5. Decorative- Playful, sets the mood |
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Rule for combining fonts
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You may combine fonts in a document as long as each font comes from a different category. For example:
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