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32 Cards in this Set

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  • Back
Alliance partner  
a company you do business with on a regular business in a cooperative fashion, usually facilitated by IT systems.
Application architects  
information technology professionals who can design creative technology-based business solutions.
B2B marketplace  
an Internet-based service which brings together many buyers and sellers.
Business process  
a standardized set of activities that accomplishes a specific task, such as processing a customer's order.
Business to business (B2B)  
companies whose customers are primarily other businesses.
Business to consumer (B2C)  
companies whose customers are primarily individuals.
Buyer power  
high when buyers have many choices of whom to buy from, and low when their choices are few.
Collaborative filtering  
a method of placing you in an affinity group of people with the same characteristics.
Collaborative planning, forecasting, and replenishment (CPFR)  
a concept that encourages and facilitates collaborative processes between members of a supply chain.
Competitive advantage  
providing a product or service in a way that customers value more than what the competition is able to do.
Creative design  
one that solves the business problem in a new and highly effective way rather than the same way others have done it.
Disintermediation  
the use of the Internet as a delivery vehicle, whereby intermediate players in a distribution channel can be bypassed.
Distribution chain  
the path followed from the originator of a product or service to the end consumer.
Entry barrier  
a product or service feature that customers have come to expect from companies in a particular industry.
First mover  
the company first to market with a new IT-based product or service.
Five forces model  
a model developed to determine the relative attractiveness of an industry.
Global reach  
the ability to extend a company's reach to customers anywhere there is an Internet connection, and at a much lower cost.
Information partnership  
two or more companies that cooperate by integrating their IT systems, thereby providing customers with the best of what each can offer.
Just-in-time (JIT)  
an approach that produces or delivers a product or service just at the time the customer wants it.
Mass customization  
when a business gives its customers the opportunity to tailor its product or service to the customer's specifications.
Permission marketing  
when you have given a merchant your permission to send you special offers.
Personalization  
when a Web site can know enough about your likes and dislikes that it can fashion offers that are more likely to appeal to you.
Project team  
a team designed to accomplish specific one-time goals, which is disbanded once the project is complete.
Rivalry among existing competitors  
makes an industry less attractive to enter when high and more attractive to enter when low.
Supplier power  
high when buyers have few choices of whom to buy from, and low when there are many choices.
Supply chain  
the paths reaching out to all of a company's suppliers of parts and services.
Switching costs  
costs that can make customers reluctant to switch to another product or service.
Temporary advantage  
an advantage that, sooner or later, the competition duplicates or even leap-frogs you with a better system.
Threat of new entrants  
high when it is easy for competitors to enter the market and low when it's difficult for competitors to enter the market.
Threat of substitute products or services  
alternatives to using a product or service.
Three generic strategies  
cost leadership, differentiation, or a focused strategy.
Value chain  
a tool that views the organization as a chain-or series-of processes, each of which adds value to the product or service for the customer.