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19 Cards in this Set

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schematic report
a bisoness presentation combining concise text and graphics; should be brief, well org, and easy to navihate; usually designed in PowerPoint but not meant to be projected
READ only
rarely prove things
best can do is give evidence for position
design+ content=
excellent results
presentation should
inspire audience to take action;
only supplement speaker;
large font and few words
PowerPoint
primary means of communication in corporation
PowerPoint presentation=
a deck
deck
refers to slides meant to be presented or read
4 advantages of PPT
1. keeps everyone on same page
2. allows easy integration of text and graphics
3. themes allows presentation to have slick unified look
4. easy to r organize dwck to customize to new audience
1 slide = 1 idea
2 disadvantages of PPT
1. lack text flow; tempt to fit complex idea on one slide
2. auto resize text to fit slide ( diff text size on diff slides not professional)
oversimplification, inconsistent font size, and tend to pitch
Pitchbook
a PowerPoint template well suited for creating schematic reports bc of its small font size and versatile layouts
suppress text size
PPT encourage
pitch ideas instead of dispassionate reflection;
ppt have more marketing orientation
Columbia disaster
foam hit wing but Boeing try to sell nee program instead of analyzing hit
schematic report includes
1. title page with author
2. executive summary
3 . table of contents
4. intro
5. body
6. conclusion
executive summary
summary analysis of report with key dacts, issues, and conclusions;
give gist of entire report
1 pg summary of key facts, issues, and conclusions; manager able to decide by looking at
PowerPoint presentation
presentation primarily to be projected which combines brief text and graphics; few words and large fonts
make from schematic report
theme
defnes a set of background elements, colors, fonts and slide layouts;
choose before add content
every deck based on a theme
layout
org of items on a page
2 up= two blocks of images or text
master
model slides that define the theme elements; defines background elements, colors, and fonts;
provide menu of possible layouts to apply to a slide
define theme
change in master=change in all
template
model report in which the theme is predefined