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122 Cards in this Set
- Front
- Back
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It is the ability to access, analyze, evaluate and create media. |
MEDIA LITERACY |
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Refers to different means of communication, such as television, radio, newspaper, magazines and the internet. |
MEDIA |
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A specific data acquired for a specific purpose. |
INFORMATION |
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Allows a person to recognize when information is needed and how he will be able to access, locate, evaluate, a d use it effectively. |
INFORMATION LITERACY |
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It means art or skill |
techne |
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It means systematic treatment. |
TEKHNOLOGIA |
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Can be defined as the systematic application of one's art or skill. |
TECHNOLOGY |
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Acquiring relevant information and use of modern day tools to get, manage, apply, evaluate, create and communicated information. |
TECHNOLOGY LITERACY |
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Expected to be more complex and progressive people demand faster and easier access to communication and information. |
TECHNOLOGY LITERACY |
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Works in publishing houses, news, agencies, advertising firms. They translate relevant information into printed material: books, newspapers and magazines. |
WRITERS AND JOURNALISTS |
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They secure manuscripts with high standard and are fit to print. They assure that the story/article is free from factual or grammatical use. |
EDITORS |
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They are filmmakers. Programs and plays are seen on movies, tv channels, theaters. Message of the show must be clear to the audience. |
DIRECTORS |
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They are actors who portray the characters in movies, shows and plays. They can be singers and dancers top. |
PERFORMERS |
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They send information through an image (clear image), they are painter who are fond of creating a painting (abstract) |
VISUAL ARTIST |
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Media practitioners should convey a message or information that is accurate, factual, and truthful. |
TRUTHFULNESS |
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The information or message disseminated by media practitioners should be objective and based on grounded evidence. |
FAIRNESS AND OBJECTIVITY |
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Media practitioner are expected to show professionalism regardless of the situation they are in. |
RESPONSIBILITY AND INTEGRITY |
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They put themselves in the shoes of those who are in need. |
EMPATHY |
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They feel the sorrow of those who experience adversities. |
SYMPATHY |
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They should be sensitive of others and they should show respect to the privacy of others too. |
EMPATHY AND SYMPATHY |
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They should give their best effort for their work. |
HARDWORKING |
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Characteristic of a good media practitioner |
TRUTHFULNESS FAIRNESS AND OBJECTIVITY RESPONSIBILITY AND INTEGRITY EMPATHY AND SYMPATHY HARDWORKING |
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This refers to time before the existence of written recorded history. |
PREHISTORIC |
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The era is divided into two periods. Name those periods. |
STONE AGE AND METAL AGE |
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These can be carving or engravings in rocks or caves. |
PETROGLYPHS |
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These represent words or images through image or symbols. It is used to refer to sketches or paintings that usually depict nature, giving us a glimpse of the early people's way of life. |
PICTOGRAPHS |
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Manunggul jar was excavated from where? |
THE TABON CAVES IN PALAWAN |
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It represents the beliefs of the early filipinos about death. |
MANUNGGUL JAR |
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What does the two figures at the top of the jar's handle represent? |
THE JOURNEY OF THE SOUL IN THE AFTERLIFE |
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This art involves the process of arranging or stacking together artistically the stones or big rocks for a certain purpose. |
MEGALITHIC ART |
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It is located in Salisbury Plains in England, which is a perfect example of megalithic art. Archaeologists believe that it is either a burial state or a placed used by the early settlers to learn about astronomy. |
STONEHENGE |
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It is said that there is no concrete system of writing during the prehistoric age, so people communicated their way of life, beliefs and other practices through what? |
MUSIC AND DANCE |
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It represents a mother's care and love by singing her child to sleep. |
OYAYI OR HELE |
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They perform this kind of dance as a form of offering. |
CAÑAO |
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It is a place where several factories are located or built. |
INDUSTRIAL CITY |
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It is a system used for transmitting messages from a distance a long a wire. |
TELEGRAPH |
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In what year does William Cooke and Charles Wheatstone patented the first commercial telegraph? |
1837 |
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Year ____, when new railways were built using a Cooke - Wheatstone system |
1840 |
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A telegraph was successfully laid across the Atlantic in what year? |
1866 |
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It is usually associated with the things that work using electricity. |
ELECTRONIC |
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It refers to an object that has electronic components, such as sensors and microchips, which functions once it is connected to an electrical outlet. |
ELECTRONIC |
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It marked the beginning of modernization since electronic equipment are more functional and reliable. |
ELECTRONIC AGE |
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Information age is labeled as the ______ and _______ |
COMPUTER AGE AND NEW AGE |
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Information age is labeled as computer age and new age because it gave birth to ____ & ______ |
NEW MEDIA AND DIGITAL TECHNOLOGY |
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Dr. Jose Rizal's pen name |
LAONG LAAN AND DIMASALANG |
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What are the four ages? |
PREHISTORIC AGE INDUSTRIAL AGE ELECTRONIC AGE INFORMATION AGE |
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Marcelo H. Del Pilar's pen name |
PLARIDEL |
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GRACIANO LOPEZ JAENA |
DIEGO LAURA |
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Democracy comes from the greek word |
demo (people) and kratos (rule) |
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The welfare of the public is important and their rights are protected by the government. |
DEMOCRACY |
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When did President F. E. Marcos declared Martial Law? |
SEPTEMBER 21,1972 |
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What kind of theory states that personal communication are more effective than other forms of media because the message is sent directly to the receiver? |
MEDIA RICHNESS THEORY |
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Another term for media richness theory |
INFORMATION RICHNESS THEORY |
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Who introduced the media richness theory? And in what year? |
Richard L. Draft and Robert H. Lengel. Year 1980's |
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This theory states that the information gathered from our senses (input), is stored and processed by the brain, and finally brings about behavioral process. (output) |
INFORMATION PROCESSING THEORY |
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This theory states that our mind is like a computer that analyzes the information it gets from our environment. |
INFORMATION PROCESSING THEORY |
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This theory states that a variable can change the behavior and the structure of an organization in order to complete a task. |
CONTINGENCY THEORY |
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Who proposed the contingency theory and in what year? |
JOAN WOODWARD; 1958 |
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In this theory, Kock suggests that face to face communication is the most natural method of communication. |
MEDIA NATURALNESS THEORY |
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Who introduced the media naturalness theory? |
Nereu "Ned" Kock |
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This theory suggests that it is better if people are present and available real time. It is the ability to write immediate feedback and response since they are fully engaged in the conversation |
MEDIA SYNCHRONIZATION THEORY |
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Makes something known to other person |
CONVEY |
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To come together, to set a common interest, purpose or good. |
CONVERGE |
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This theory suggests that an individual chooses what type of media to use for communication based on his/her experience. |
CHANNEL EXPANSION THEORY |
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Who introduced the channel expansion theory? And in what year? |
John Carlson and Robert Zmud; 1999 |
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How to become a well - informed individual? |
- Read books and other printed material - Listen to radio and watch news - Asking questions from a reliable resource person |
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Importance of being well - informed |
1. Helps an individual to be competitive, productive and independent 2. Cannot be easily deceived 3. Boost confidence |
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People who access information |
Students Teachers Scientists Medical Practitioners Lawyers Journalists and Reporters Artists |
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What is the meaning of OPAC? |
Online Public Access Catalog |
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to inform the readers that certain texts or ideas on his works came from another source. |
Citation |
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He used someone else's ideas. Stealing one's idea. |
PLAGIARISM |
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It protects the owner who can either be the author or the publisher, of his exclusive legal rights for the use and distribution of an original work. |
CITATION |
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The duration of the copyright covers how many years? |
AUTHOR'S LIFETIME + 50 YEARS |
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Through this, a person is credited as the rightful and original owner of his work. |
INTELLECTUAL PROPERTY. |
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Refers to the limitation and exception to the exclusive right granted by copyright law to the author of a creative work. |
FAIR USE |
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Paper publications, physically printed on the paper |
PRINT MEDIA |
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It can either be fictional or non-fictional. Texts are encoded and laid out using a computer, then sent to a printing press for mass production. |
BOOK |
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Detailed Information about topics of special interests like the countries around the world. |
ALMANAC |
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Word's definition, etymology, pronunciation |
DICTIONARY |
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Synonyms and antonyms |
THESAURUS |
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Collection of maps, geographic features etc. |
ATLAS |
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Printed on daily or weekly basis, news, business, lifestyle, editorial etc |
NEWSPAPER |
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Usually used by professionals who prefer reading formal news and in depth analysis of issues. |
BROADSHEET |
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Prefer reading condensed news and entertainment articles that uses informal language. |
TABLOID |
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Periodical publication printed weekly, monthly or quarterly. More attractive that newspaper in terms of cover, design, layout and quality of paper used. |
MAGAZINE |
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Contains informative article and provides accurate reports on specific topics. |
JOURNAL |
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It is used to inform readers about the updates and happenings in their institution or community. |
NEWSLETTER |
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Official publication of a government organization. |
GAZETTE |
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Contains detailed yet easy to understand text with images. To inform public regarding special topics or issues. |
PAMPHLET |
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Small book, pictures and informations about the products or services offered by a company. |
BROCHURE |
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A printed sheet of paper about a product for advertising purposes. |
LEAFLET AND FLYER |
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Airs audio and video materials for publics information, interest, or leisure. |
BROADCAST MEDIA |
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It deliver the news or play music through airwaves. invented by Guglielmo Marconi |
RADIO |
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AM |
AMPLITUDE MODULATION |
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FM |
FREQUENCY MODULATION |
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Sending images and sounds by a wire or through space. It can receive and project transient images of fixed or moving objects with sound. |
TELEVISION |
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Called as movies or motion pictures that are shown in theaters. |
FILM |
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G |
General Patronage |
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PG |
Parental Guidance |
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SPG |
Strict Parental Guidance |
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R |
Restricted |
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3 R |
R - 13, R-16, R-18 |
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An electronic communications network that connects computer users through various networks and organizational computer facilities around the world. |
INTERNET |
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A list of information that can be displayed and accessed directly by users. |
HYPERTEXT |
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Can interact with another user through online chat in real time |
INSTANT MESSAGING |
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Can send information to other people in any part of the world. |
E - MAIL |
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Students can now study online in any part of the world. |
DISTANCE EDUCATION |
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A digital or electronic version of a printed book. |
E - BOOK |
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Buying online. Can purchase while at home and charge the items to their credit cards. |
ONLINE SHOPPING |
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Belongingness to an ethnic tribe who has preserves and still practice the culture and tradition of ancestor. |
INDIGENOUS SOURCES |
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Form of narration wherein elders recount their culture to their children and grandchildren. |
ORAL TRADITION |
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Fiction that tells about the origin of something. |
LEGEND OR ALAMAT |
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Narration about the characteristics of the time and place which the story is told. |
FOLKTALE (KWENTONG BAYAN) |
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Same with folktale and legend but if focuses more on creation. |
MYTHOLOGY (MITOLOHIYA) |
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Tells a heroic adventure of a main character that possesses heroic powers. |
EPIC OR EPIKO |
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First hand accounts, original sources. |
PRIMARY SOURCES |
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PRIMARY SOURCES |
ARTIFACTS DOCUMENTS ARTISTIC WORKS RECORDINGS DIARIES SPEECHES NEWSPAPER ARTICLES ABOUT CURRENT ISSUES LETTERS AUTOBIOGRAPHY INTERVIEW |
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Documents made after an event has taken place, gives a second hand accounts. |
SECONDARY SOURCES |
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SECONDARY SOURCES |
BIOGRAPHY REFERENCE BOOKS (ATLASES, DICTIONARIES, ENCYCLOPEDIAS) ARTICLES (NEWSPAPER, MAGAZINES, JOURNALS) LITERATURE REVIEWS (BOOK REVIEW, MOVIE REVIEW) TEXTBOOKS WORKS OF CRITICISM AND INTERPETATIONS |
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MTRCB |
MEDIA AND TELEVISION REVIEW AND CLASSIFICATION BOARD |
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SPJ |
Society of Professional Journalists |
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SPJ CODE OF ETHICS |
Seek truth and report it Minimize harm Act independently Be accountable and transparent |
