Mie Chapter 15

Front 1

marketing intermediaries

Back 1

Organizations that assist in moving goods and services from producers to industrial and consumer users.

Front 2

channel of distribution

Back 2

a whole set of marketing intermediaries, such as wholesalers and retailers that join together to transport and store goods in their path from producers to consumers

Front 3

agents/brokers

Back 3

marketing intermediaries who bring buyers and sellers together and assist in negotiating an exchange but don't take title to the goods

Front 4

wholesaler

Back 4

a marketing intermediary that sells to other organizations

Front 5

retailer

Back 5

an organization that sells to ultimate consumers

Front 6

utility

Back 6

In economics, the want satisfying ability, or value, that organizations add to goods or services when the products are made more useful or accessible to consumers than they were before

Front 7

time utility

Back 7

adding value to products by making them available when they are needed

Front 8

place utility

Back 8

adding value to products by having them where people want them

Front 9

possession utility

Back 9

doing whatever is necessary to transfer ownership from one party to another, including providing credit, delivery, installation, guarantees, and follow-up service

Front 10

information utility

Back 10

adding value to products by opening two-way flows of information between marketing participants

Front 11

service utility

Back 11

adding value by providing fast, friendly service during and after the sale and by teaching customers how to best use products over time.

Front 12

merchant wholesalers

Back 12

Independently owned frims that take title to (own) the goods they handle

Front 13

rack jobbers

Back 13

wholesalers that furnish racks or shelves full of merchandise to retailers, display products, and sell on consignment

Front 14

cash-and-carry wholesalers

Back 14

wholesalers that serve mostly smaller retailers with a limited assortment of products

Front 15

drop shippers

Back 15

wholesalers that solicit orders from retailers and other wholesalers and have the merchandise shipped directly from a producer to a buyer

Front 16

contractual distribution system

Back 16

a distribution system in which members are bound to cooperate through contractual agreements

Front 17

administered distribution system

Back 17

a distribution system in which producers manage all of the marketing functions at the retail level

Front 18

supply chain (or value chain)

Back 18

the sequence of linked activities that must be performed by various organizations to move goods from the sources of raw materials to ultimate consumers

Front 19

supply-chain management

Back 19

the process of managing the movement of raw materials, parts, work in progress, finished goods, and related information through all the organizations involved in the supply chain; managing the return of such goods, if necessary; and recycling materials when appropriate

Front 20

logistics

Back 20

the marketing activity that involves planning, implementing, and controlling the physical flow of materials, final goods, and related information from points of origin to points of consumption to meet customer requirements at a profit

Front 21

inbound logistics

Back 21

the area of logistics that involves brining raw materials, packaging, other goods and sevices, and information rom suppliers to producers

Front 22

materials handling

Back 22

the movement of goods within a warehouse, from warehouses to the factory floor, and from the factory floor to various workstations

Front 23

outbound logistics

Back 23

the area of logistics that involves managing the flow of finished products and information to business buyers and ultimate consumers

Front 24

reverse logistics

Back 24

the area of logistics that involves bringing goods back to the manufacturer because of defects or for recycling materials

Front 25

freight forwarder

Back 25

an organization that puts many small shipments together to create a single large shipment that can be transported cost-effectively to the final destination

Front 26

intermodal shipping

Back 26

the use of multiple modes of transportation to complete a single long-distance movement of freight

Front 27

intensive distribution

Back 27

distribution that puts products into as many retail outlets as possible

Front 28

selective distribution

Back 28

distribution that sends products to only a preferred group of retailers in an area

Front 29

exclusive distribution

Back 29

distribution that sends products to only one retail outlet in a given geographic area

Front 30

electronic retailing

Back 30

selling goods and services to ultimate customers over the internet

Front 31

telemarketing

Back 31

the sale of goods and services by telephone

Front 32

direct selling

Back 32

selling to consumers in their homes or where they work

Front 33

direct marketing

Back 33

any activity that directly links manufacturers or intermediaries with the ultimate consumer

Front 34

corporate distribution system

Back 34

a distribution system in which all of the organizations in the channel of distribution are owned by one firm