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33 Cards in this Set

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different lenghts have specific uses that every designer must learn.
Dashes
Expresses strong grammatical breaks. An em dash is one em wide, the width of the point size of the typeface.
Em dash
connect numbers (1-10). An en is half the width of an em.
En dash
connect linked words of phases, they break the words at the ends of lines
Hyphens
inserted manually to break lines, only appear in the document if they are needed.
Discretionary Hyphens
is a glyph of 2 or more joined characters
ligature
riveres
are formed when the white spaces between words seemingly line up and create.....
hatches are known as dumb quotes, and should only be used to indicate inches and feet
dumb quotes
the wideth of a line of type, measure is expressed in picas
measure
basic typographical measurement 6 picas= 1 inch
pica
12 points =
72 points =
1 pica
1 inch
typography exists to honor
CONTENT
When designers discuss the color of a mass of text on the typeset page, they are directly referring to the color of ink
FALSE
Horizontal spacing is measured in ems. the em is a sliding measure. In 12 point type the em is 12 points wide.
TRUE
If text is ragged right, the word space can be fixed and unchanging. If the text if justified, the word spacing must be elastic.
TRUE
satifactory character lenght for a single column page is set in a serif typeface at text size is 45-75
- ideal charcter length for a single column page set in a serif is 66 characters. For multi columns a better average is 40-50.
TRUE
When setting very short lines Bringhurst recommends justifying the text
FALSE (should be ragged right)
add little or no space within strings of initials
TRUE
bringhurst highly recommends the following treatment called "dot leaders" for table of content pages. Helps the eye walk the width of the page
FALSE
Fredrick Goudy liked to say that a man who would letterspce LOWER CASE would steal sheep as well
lower case
In the main body of the text 11/13, intrusions (headings, subheads, block quoates, illustrations, to the tezt should equal some multiple of 13.
TRUE
Question about which paragraph is set correctly
A- the one where the paragraph is NOT indented
Avoid more than ____ consecutive hyphens
3
Never begin a page with the last ____ of a multi-line paragraph.
line
Pages with more than two columns ofen look best when the columns set to varying depth.
TRUE
For abbreviations and scronyms in the midst of normal text use
SPACED SMALL CAPS
Ligatures are often used when unsightly collisions occur between letters
TRUE
Most italics are 5-10% narrower than thier roman counterparts- therefore more characters would fit per line. Most sloped romans are wider or wider than thier upright roman companions-theresore less characters will fit per line.
TRUE
bringhurst recommends that you change only one parameter at a time, for example, if your text is set at 11 pt roman and you are exploring ideas for heads you should being by trying the bold weight of the save typeface in the same text size
TRUE
are glyphs combined for phonetic rather than visual reasons. (other languages)
dipthong
also used in compound words where the two parts are equal. the dash can be "and" or "to" arab-israeli or portland to seattle race
en dash *
The most importand thing to remember is....
BE CONSISTENT
adjusting the spacing between letters
kerning