Midterm

Front 1

alignment

Back 1

the positioning of visual elements relative to one another so that their edges or axes line up.

Front 2

asymmetry

Back 2

an equal distribution of visual weights achieved through weight and counterweight, by balancing one element with the weight of a counterpointing element, without mirroring elements on either side of a central axis.

Front 3

balance

Back 3

stability or equilibrium created by an even distribution of visual weight on each side of a central axis, as well as by an even distribution of weight among all elements of the composition.

Front 4

closure

Back 4

the mind's tendency to connect individual elements to produce a completed form, unit, or pattern.

Front 5

common fate

Back 5

elements are likely to be perceived as a unit if they move in the same direction.

Front 6

continuity

Back 6

the handling of design elements, like line, shape, texture, and color, to create similarities of form; it is used to create family resemblance.

Front 7

correspondence

Back 7

a visual connection established when an element such as color, direction, value, shape, or texture is repeated or when style is utilized as a method of connection visual elements, for example, a linear style.

Front 8

emphasis

Back 8

the arrangement of visual elements, stressing or giving importance to some visual elements, thereby allowing two actions; information to be easily gleaned and the graphic design to be easily received.

Front 9

equivocal space

Back 9

when interchangeable shapes (such as checkerboard pattern) or an ambiguous figure/ground relationship is created making the background and foreground difficult to distinguish; similar to figure/ ground reversal.

Front 10

flow

Back 10

elements arranged in a design so that the viewer's eyes are led from one element to another. through the design; also called movement.

Front 11

focal point

Back 11

the part of a design that is the most emphasized.

Front 12

format

Back 12

the defined perimeter as well as the field it encloses-the outer edges or boundaries of a design; in actuality, it is the field or substrate (piece of paper, mobile phone screen, outdoor board, etc.) for the graphic design.

Front 13

illusion of spacial depth

Back 13

the appearance of three-dimentional space on a two-dimentional surface.

Front 14

perspective

Back 14

a schematic way of translating three-dimentional space onto the two-dimentional surface. This is based on the idea that diagonals moving toward a point on the horizon, called the vanishing point, will imitate the recession of space into the distance and create the illusion of spatial depth.

Front 15

proportion

Back 15

the comparative size relationships of parts to one another and to the whole.

Front 16

proximity

Back 16

established by a break or modification in the patter or by changing elements, such as the color, size, shape, spacing, position, and visual weight.