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9 Cards in this Set

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Define price elasticity of demand and compute the elasticity coefficient given appropriate data on prices and quantities.


Elasticity of demand is a measure of the responsiveness of quantity demanded to a change in price.


To computer the elasticity coefficient, the formula is E(d) = (% change in the QD)/(% change in price) .

How would you calculate the price elasticity of demand using the main formula? What is the midpoint formula?

Main formula: E(d) = (%CH in QD)÷(%CH in P). Percentage change is the difference from one point to another ÷ the original point (multiplied by 100).


Midpoint formula: E(d) = (Q2-Q1)÷((Q2+Q1)/2) THEN ÷ (P2-P1)÷((P2+P1)/2).

Explain the meaning of elastic, inelastic, and unitary price elasticity of demand.


Elastic = The QD changes greatly in response to a change in price of a good.


Inelastic = The QD changes little in response to a change in price of a good.


Unitary price elasticity of demand = The QD does not change in response to a change in price of a good.

When there is an elastic curve on a graph, if there is a _____ change in P, there will be a _____ change in QD (horizontal). When there is an inelastic curve on a graph, if there is a _____ change in P, there will be a _____ change in QD (vertical). Unitary elasticity is when the _____ does not change and is the _____ of a Price to QD graph.

Small; large (on a P to QD graph, it is the top half). Large; small (on a P to QD graph, it is the bottom half). TR; midpoint.

Recognize graphs of relatively elastic and relatively inelastic demand curves.


Relatively inelastic curves are sharper and more vertical than relatively elastic curves (perfectly inelastic = I, perfectly elastic = E. Relatively inelastic are closer to an I, or P.Inelastic curves).

Recognize graphs of perfectly elastic and perfectly inelastic demand.


Perfectly inelastic = I (vertical, no change in QD). Perfectly elastic = E (horizontal, extreme change in QD).

Use the total revenue (TR) test to determine whether elasticity of demand is elastic, inelastic, or unitary.


TR = QxP (quantity of good sold x price of good).


Inelastic - P↓, TR↓.


Unitary Elasticity - P↓, TR0 (does not change).


Elastic - P↓, TR↑.


List and explain three major determinants of price elasticity of demand.

The existence of substitutes (many substitutes = elastic, no subs. = inelastic).


The share of the budget spent on a good (large budget share = elastic, small part of budget = inelastic - willing to spend more money on it).


Whether the good is a necessity (inelastic) or a luxury (elastic).


Time - Immediate run (inelastic), short run (elastic), long run (more elastic).

Explain how a change in each of the determinants of price elasticity would affect the elasticity coefficient.


Substitutes: more substitutes = larger coefficient and vice versa.


Budget share: larger budget share = larger coefficient and vice versa.


Goes from necessity to luxury: larger coefficient and vice versa.


Time: the longer you have to make a decision, the larger the coefficient gets.