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114 Cards in this Set

  • Front
  • Back
Microeconomics
Focus on the firm and decisions about level of output, prices, and changes in production technology.
Proprietorship
owner has right to all gains and is personally liable for losses
Partnership
Partners share gains and losses, but each partner is personally liable for all the debt of the partnership
Corporation
stockholders share profits, but stockholders are not liable for corporation’s debt
Principal-Agent Problem
the problem of devising compensation rules that
induce an agent to act in the best interest of a principal.

Principal (stockholders) may not have full information about how their agents (corporate managers) are operating the corporation.

Agents may be running the corporation for themselves first (salary & perks), rather than the stockholders’ objectives.
Short-Run Production
is a period of time during which at least one factor of production cannot be varied.
Long-Run Production
a period long enough to allow the firm to vary all factors of production
Total Product for a Firm
The maximum quantity that a given quantity of labor can produce in the short-run, with all other inputs fixed
Total Product Curve
Shows the maximum quantity the firm can produce with a given quantity of capital for different quantities of labor
Marginal Product Curve
for a given quantity of capital is the increase in total product that can produced with one additional unit of labor for different quantities of labor.

Law of Diminishing Returns states that as a firm uses more of a variable input, with all other inputs fixed, the marginal product of the variable input will eventually decrease.
Average Product Curve
is the total product divided by the quantity of labor for different quantities of labor

Has an inverted U-Shape

Maximum value for the average product curve occurs for the quantity of labor where the marginal product of labor is equal to the average product of labor
Total Fixed Costs for a Firm
the sum of the costs that do not vary with the output in the short run
Average Fixed Costs Formula (AFC)
TFC/Q

where:
TFC=Total Fixed Costs,
Q=Units of Output
Total Variable Costs Formula (AVC)
TVC/Q

sum of the costs that rise as the output increases in the short run

where:
TVC=Total Variable Costs,
Q=Units of Output
Total Costs Formula (TC)
TFC + TVC

where:
TFC=Total Fixed Costs,
TVC=Total Variable Costs
Average Total Cost for a Firm (Formula)
TC/Q or AFC + AVC

where:
TC=Total Cost,
Q=Quantity of Units produced
AFC=Average Fixed Cost,
AVC=Average Variable Cost
Marginal Cost
dTC/dQ

where:
dTC=increase in total cost due to an additional unit of output

dQ=additional unit of output
Law of Diminishing Returns
as more and more units of a variable factor are applied to a fixed amount of other resources (in the short-run), output will eventually increase by smaller and smaller amounts

returns to the variable factor will diminish
Point of Diminishing Returns
the level output where marginal cost will increase if output is further increased

Prior to the point of diminishing returns, marginal cost will decline as the output increases

After the point is reached, the marginal cost will go up as the output increases more.
Factors causing a Firm's Cost to shift upwards
higher price of resources

higher taxes
Factors causing a Firm's Cost to shift Downwards
Lower prices of resources

Lower Taxes

Improved Technology
Sunk Costs for a firm
costs that have already been incurred

also called a historical costs
Total Economic Costs
Accounting Costs plus Implicit Opportunity Costs

Also called the Total Opportunity Cost
Technology Efficiency for a Firm
occurs when a firm produces a given output by using the least amount of inputs
Economic Efficiency for a Firm
when a firm produces a given output at a least average total cost
Economies of Scale
the long-run average total cost for each firm in an industry Decreases as it's output increases

The "point" is different from Industry to Industry
Dis-Economies of Scale
the long-run average total cost for each firm in an industry Increases as it's output increases
Marginal Product of Labor Curve Increases when:??
the total product increases from additional unit of labor is greater then the total product increase for the previous Unit of Labor
Marginal Revenue for a Firm
is the increase in total revenue [dTR] due to the sale of one additional unit of output [dQ]

dTR/Q
Profit Maximizing Condition in Terms of Marginal Revenue and Marginal Costs for a Firm
Maximum Profits=Marginal Revenue=Marginal Costs

If Marginal Rev > Marginal Costs = increase profit (or decrease loss)

if Marginal Rev < Marginal Costs = decrease in Profit (or increase loss)
Economic Profit
If Accounting Revenues > Economic Costs

Economic Costs = Accounting Costs + Opportunity Costs
Price Taker Firm
firm which must "Take" the price (or below) in order to sell its product.

(Face a flat demand curve)

Also called a perfect competition firm
Effects of Changes in Market Demand in a Price Taker
Increase in market demand initially will result in an increase in the market price and profitability
Price Searcher Firms
Has come choice over the price it charges for its product

(The amount of product that the firm is able to sell is inversely related to the price that it charges)
Factors that Increase Short-Run supply of a Product
Fall in Price,
Improved Production Technology,
Decrease in taxes on production,
Favorable production conditions
Increasing-Cost Industries
with higher costs for resources as industry output expands ---> resulting in an upward sloping market long-run supply curve

Increase in long-run demand would cause the long-run equilibrium price to increase
Constant-Cost Industries
with constant costs for resources as industry output expands, resulting in a flat market long-run supply curve

change in long run demand has no impact on long-run equilibrium price
Decreasing Cost Industries
with lower costs for resources as industry output expands, resulting in a "Downward-Sloping" market long-run supply curve

very unusual

An increase in long-run demand would cause a decrease in long-run equilibrium price
Markets with High Entry Barriers
there are few, if any, alternative suppliers. Consumers have very little choice

Allocation Inefficiency with Reduced Competition

Monopoly or Oligopoly

Rent Seeking
Monopoly Advantages
Innovation Incentive

Economies of Scale

Economies of Scope
Monopoly
market structure where there is a single seller of a good or service for which there are no close substitutes

Download Sloping Demand Curve and has considerable control over price.
Oligopoly
market structure where there are only a few sellers of either a differentiated or homogeneous good or service

Have strong incentive for collusion.

Significant interdependence among firms in industry with regard to price.

Non-Price competition is very common.
Prisoners' Dilemma Game with Duopoly
Both Companies, or just one, often cheats.
Dominant Firm Oligopoly Model
a dominant firm that has a big cost advantage over other firms int he industry and produces a large part of the industry output.

Dominant Firm acts like a monopoly and sets the price. Other firms act like price takers
Monopolistic Competition
market structure where there are numerous sellers of differentiated goods or services

goods/services are differentiated by quality, location, design, service, and/or advertising

usually low barriers to entry and exit
Arguments Against Monopolistic Competition
Price Exceeds marginal cost at the profit-maximizing output level

Excessive advertising is sometimes encouraged
Arguments For Monopolistic Competition
Incentive to produce efficienty

Advertising could lower average total cost

Incentive to innovate

Can enter/exit with low barriers
Perfect Competition
market structure where there are a large number of sellers of a homogeneous good or service

each seller is assume to be small relative to total market

competition usually involves low barriers to entry and exit.
Important Disciplinary Force in Perfect & Monopolistic Competition Markets
Competition.

Strong incentive to operate efficiently and improve products and innovate
Long Run Excess Capacity for a Monopolistic Competition
where marginal revenue=marginal cost, the firm's efficiency of production is less than the optimal long-run level of production
Long Run Excess Capacity for a Perfect Competition
Optimal long-run level of production=efficient scale of production
Long-Run Markup for Monopolistic Competition
there is a slightly downward sloping demand curve and therefore marginal revenue is slightly less than price.

at its optimal long-run level of production, the corresponding optimal long-run price it charges is greater than it's marginal cost ==> Positive Markup
Long-Run Markup for Perfect Competition
FLAT demand curve and therefore MARGINAL REVENUE= PRICE

no markup of long-run price
Price Elasticity of Demand
-[% Δ in Quantity Demanded / % Δ in Price]

Inverse relationship between the quantity demanded and the price
Perfectly Elastic
Quantity demanded changes by an infinitely large percentage in response to a tiny change in price (opposite direction)

Total revenue changes in the opposite direction to the change in price.
Elastic
Quantity demanded changes by a larger percentage as does price (in opposite direction)

Elasticity > 1

total revenue changes in opposite direction to change in price.
Unitary Elastic
Quantity demanded changes by the same percentage as does price (opposite direction)

Elasticity=1

Total revenue unchanged where price and quantity where total revenue maximized
Inelastic
Quantity demanded changes by a smaller percentage than does price (same direction)

Elasticity<1

total revenue Δ in the same direction as Δ in price.
Perfectly Inelastic
Quantity demanded does not change when price changes

Elasticity=-0

Total revenue Δ in same direction as Δ in price, and proportional to Δ in price.
Price Elasticity of Demand impacted by Time Horizon
When Price of Production increases, consumers will reduce their consumption rate by a larger amount in the long-term than in the short-term.

long-term consumers has time to find good substitutes
Important Factors Affecting Price Elasticity
Availability of Substitutes

Luxury v.s. Necessity

Price of Products

Time Frame
Characteristic of factor causing demand to be more Elastic or less Inelastic
Many Substitutes

Luxury Product

High Price

Long Time Frame
Characteristic of factor causing demand to be less Elastic or more Inelastic
Few or no substitutes

Necessary Product

Low Price

Short Time frame
Total Profit for a Firm (in terms of Elasticity)
normally maximized for a higher price and smaller quantity where Total Revenue - Costs is maximized.

corresponds to where price elasticity of demand is elastic
Tax on Product with Inelastic Demand (Buyers Viewpoint)
the greater the portion of a tax on a product will be borne by buyers
Tax on Product with Inelastic Demand (Sellers Viewpoint)
the less the portion of a tax on a product will be borne by the sellers

tax will be passed to buyers
Price discrimination
where sellers charge some different customers different prices for the same product or service

Price Searcher Firms can gain if it can identity groups of customers that have different price elasticities of demand

and

prevent customers from re trading the product
Perfect Price Discrimination
occurs if a firm is able to sell each unity of output for the highest price anyone is willing to pay for it.

marginal revenue=price, just as in perfect competition

therefore, Very Efficient
Cross Elasticity of Demand
% Δ in Quanity Demanded / % Δ in Price of Substitute or Complement Product
Sign of Cross-Elasticity of Demand for a product
If price of substitute product Increases then Demand for Product Increases
Income Elasticity of Demand
%Δ in Quantity Demanded / % Δ in Income

indicates the responsiveness of the demand for a product when income changes

Normal goods have positive income elasticity of demand

Inferior Goods have an negative elasticity of demand
Normal Goods (Elasticity of Demand Context)
Luxury goods and Necessities

Luxury Goods have IEoD >1

Necessities have an IEoD between 0 and 1
Price Elasticity of Supply
[% Δ in Quantity Supplied / % Δ in Market Price] > 0

positive relationship between quantity supplied and price
Company Preference if Market Price Increases (Elasticity)
a company would prefer Elastic Supply

means that the quantity the company supplies would increase by a larger percentage than the increase in market price.
Tax on Product with Inelastic Supply (Buyers Viewpoint)
the less the portion of a tax on a product borne on buyers

tax borne by sellers
Tax on Product with Inelastic Supply (Sellers Viewpoint)
the greater the portion of a tax on a product borne by the sellers

less on the buyers
Marginal Product of Labor for a Firm
Δ in the firm's total output that results from the use of 1 additional unity of labor
Marginal Revenue Product of Labor
Δ in the firm's total revenue that results from the use of one additional unity of labor
Marginal Revenue Product of Labor (Formula)
MP * MR

where:
MP=Marginal Product of Labor
MR=Marginal Revenue of Labor
Firm's Demand Curve for Labor
inversely related to the wage rate of labor for the firm

Downward Sloping
Market Demand Curve for Labor
determined by combining the demand curves for labor of all firms

Downward Sloping (Wage Rate v.s. Quantity of Labor Utilized)
Elasticity of Demand for Labor
INCREASE in the supply of labor normally results in a LOWER wage rate for labor

However, DEPENDS on the elasticity of demand for labor
Elastic Demand of labor causes
INCREASE in supply of labor

LOWER wage rates

HIGHER total labor income
Derived Demand
Demand for a factor of production, such as labor. Derived from the demand for goods and services produced by the factor
Supply of Labor
positively related to the wage rate up to a point.

If high enough, can be inversely related to the wage rate because of the income effect

Supply of labor curve is upward sloping
Labor Unions
Try to make the demand for Union Labor Less Elastic

Try to Increase demand for Union Labor
Monopsony Labor Market
Only 1 employer.

the wage rate is the lowest at which the single employer can attract labor it plans to hire

Downward sloping curve
Efficiency Wage
is a wage rate above the wage rate that the firm pays, with the aim of attracting the most productive workers

makes employment for desirable
Physical Capital of a Firm
consists of goods purchased from other firms along with inventories of raw materials, work-in-progress, and finished goods
Financial Capital for a Firm
financial resources of the firm

used to buy physical capital
Marginal Product of Financial Capital for a Firm [MP(f)]
the change in the firm's total output that results from the use of one additional unit of financial capital
Marginal Revenue Product of Financial Capital for a Firm [MRP(f)]
the change in the firm's total revenue that results from the use of one additional unit of financial capital

MRP=MP(f) * MR
Profit Maximizing firm
PVMRP=Marginal Expenditure
Firm's Demand Curve for Financial Capital
inversely related to the interest rate paid for financial capital by the firm

Downward Sloping
INCREASE Supply of Financial Capital stems from?
-INCREASE in income (person) generally results in HIGHER current savings rate

-INCREASE in Expected Future income generally results in LOWER current savings rate

-INCREASE in interest rate generally results in HIGHER Current Savings Rate
What are the Long-Run Economic and Accounting Profits for a Firm in Perfect Competition
Long-Run Economic Profit is not possible

Long-Run Accounting Profit is possible
What are the Short-Run Economic and Accounting Profits for a Firm in Perfect Competition
Short-Run Economic and Accounting Profit is possible
Demand Curve for a Firm in Perfect Competition
faces a Flat Demand Curve

Marginal Revenue=Price
For a Perfect Competition Firm, what is the effect on Price and Demand
Price is normally LESS than with less competition

demand is usually GREATER than with less competition
Long-Run Price for a Firm in Perfect Competition
Price=Marginal Cost

Price=Average Total Cost
Perfect Competition firm's short-run supply curve for a product
(1) POSITIVELY related to the
product's price

(2) the portion of the firm's SHORT-RUN MARGINAL COST curve for the product that lies ABOVE the firm's average variable cost curve for the product.
What will the be the affect in Market Demand for a Price Taker in a Perfectly Competitive Market
an INCREASE in MARKET DEMAND will initially result in an INCREASE in market price, with a corresponding INCREASE in profitability for firms in the market.

(Profitability will initially increase from an economic break-even to an economic profit.)
What is the Direction of the Demand Curve for a Monopoly?
A Monopoly faces a DOWNWARD-SLOPING demand curve
What is the relationship between marginal Revenue and Price for a Monopoly?
Marginal Revenue < Price
What is the Price Elasticity of Demand for a Monopoly
Total Revenue is MAXIMIZED when when price and revenue are at a point
where the price elasticity of demand is UNITARY ELASTIC
Why is a Monopoly said to be Inefficient??
Because the Profit maximizing output for a monopoly firm normally is less than the output at which average total cost is minimized
Relationship between Marginal Revenue and Price for a Price Searcher Firm
Marginal Revenue is LESS than the price of the product
What are the Defects that can occur in a market with HIGH ENTRY BARRIERS?
(1) Discipline of market forces is weakened with REDUCED competition

(2) Allocation inefficiency with REDUCED competition

(3) Government grants of monopoly power will ENCOURAGE rent seeking.
Effect on Perfect Price Discrimination for a Price Searcher Firm in a non-perfect competition market
can gain by charging HIGHER prices to groups with a more INELASTIC
demand and LOWER prices to groups with a more ELASTIC demand
Economies of Scope
if an INCREASE in the range of goods produced results in a DECREASE in the average total cost of producing the goods,
What is the Marginal Total Economic Cost Effect on Rate Regulated Monopoly?
NEGATIVE ECONOMIC PROFIT if the allowable price per unit is EQUAL to marginal total economic cost.
What is the Average Total Economic Cost Effect on Rate Regulated Monopoly?
ZERO ECONOMIC PROFIT if the allowable price per unit is EQUAL to average total economic cost per unit.
Command Systems
method of organizing production that uses a managerial hierarchy
Coping with the Principal-Agent Problem
(1) Ownership
(2) Incentive pay
(3) Long-term contracts