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42 Cards in this Set

  • Front
  • Back
4 Decisions for Firms
1. What Industry
2. How to Organize
3. How Much & Price
4. How to Produce It
Total Cost
TC = Total Fixed Cost + Total Variable Cost
Average Total Cost
ATC = Average Fixed Cost + Average Variable Cost
Economies of Scale
the more you produce, the cheaper it costs on average
Diseconomies of Scale
the more you produce, the more expensive it costs on average
Profit
P = Total Revenue - Total Cost
Shutdown Decision
P > AVC -> Operate
P < AVC -> Shut Down
Profit Maximization
Marginal Revenue = Marginal Cost
Monopoly
One Seller
Barriers to Entry
No Close Substitutions
Price Discrimination
Charging multiple prices for the same good
Explicit Costs
money that could be used elsewhere
Implicit Costs
Foregone Alternatives (wages, interest, depreciation, normal profit)
Monopolistic Competition
Many Firms/Buyers
Free Entry/Exit
Differential Production
Oligopoly
Small # of Firms
Game Theory
1. Who Are Players
2. What Are Rules
3. What Are Strategies
4. What Are Payoffs
5. What Is Equilibrium
Dominant Strategy
A strategy that is always the best response
Repeated Games
allows firms to escape dilemmas
Externalities
Occurs when the production or consumption of a good affects others besides the decision maker
Pagovian Taxes
- tax the good that causes the externality
- set tax = external cost
Pollution Permit
- establish a market for pollution
- gives an incentive to reduce pollution
Pagovian Subsidies
reverse tax
Excludable Goods
Owner's can prevent other's usage
Rivalry
Use by one individual causes different quality for others
Public Goods
non-exclusive
Private Solutions to Providing Public Goods
1. Voluntary Donating
2. Indirect Profitability
3. Artificial Excludability
4. Social Pressure
5. Government Provision
short run vs. long run for firms
SR: plant is fixed, labor is variable
LR: everything is variable
fixed costs
costs that are assosciated with plant
varaible costs
assosciated with labor
MC in SR
decreases and then increases
long run for firms
firms can change plant size
firms choose best ATC and produce Q
perfect competition
- many buyers and sellers -- firms are price takers
- no restrictions for entry or exit
- no advantages for established firms
- all selling identical goods
- all buyers and sellers are well-informed about prices
- rare to see actual PC
- basis for future analysis
when to operate
P > AVC
MR > MC
when not to operate
MR < MC
P < AVC
shutdown price
P = AVC
break-even price
P = min. ATC
profit maximization
MR = MC
when P = ATC
zero profit
price discrimination
charging more than one price for same good; often illegal
natural monopoly
cheaper for one firm to produce
monopolistic competition
in SR, behaves like a monopoly
in LR, entry or exit can occur
as entry ocurrs, demand shifts inward, profits decrease until they approach 0
mergers
generally allowed unless end result is too much mkt. power
- HHI < 1000: mergers are generally allowed
- 1000 < HHI< 1800: if merger will raise HHI by more than 100, its not allowed
- HHI > 1800: if merger raises by > 50 pts., not allowed
market failure
mkt. power
price controls
taxes
externalities
public goods