Mgt Chapter 4

Front 1

___ ___ ____ represent alternative ways to sell products and services in foreign markets

Back 1

MARKETING ENTRY STRATEGIES

Front 2

___ _____, or offshoring, means engaging in the international division of labor so that work activities can be done in countries with the cheapest sources of labor and supplies.

Back 2

GLOBAL OUTSOURCING

Front 3

____ is a strategy in which the corporation maintains its production facilities within the home nation and transfers its products for sale in foreign countries

Back 3

EXPORTING

Front 4

____ is a form of exporting to less-developed countries that involves the barter of products for products rather than the sale of products for currency

Back 4

COUNTERTRADE

Front 5

___ is a strategy in which the corporation (the licensor) in one country makes certain resources available to companies in another country (the licensees)

Back 5

LICENSING

Front 6

____ is a special form of licensing that occurs when the franchisee buys a complete package of materials and services, including equipment, products, product ingredients, trademark and trade name rights, managerial advice, and a standardized operating system.

Back 6

FRANCHISING

Front 7

___ ____ is a strategy in which the corporation is involved in managing the productive assets, which distinguishes it from other entry strategies that permit less managerial control.

Back 7

DIRECT INVESTING

Front 8

In a ___ ____, a company shares costs and risks with another firm, typically in the host country, t develop new products, build a manufacturing facility, or set up a sales and distribution network.

Back 8

JOINT VENTURE

Front 9

_____ _____ is the management of business operations conducted in more than one country

Back 9

INTERNATIONAL MANAGEMENT

Front 10

_____ refers to a country’s physical facilities support economic activities such as transportation, energy producing facilities, and communications.

Back 10

INFRASTRUCTURE

Front 11

___ __ is a company’s risk of loss of assets, earning power, or managerial control due to politically-based events or actions by host governments.

Back 11

POLITICAL RISK

Front 12

___ ___ refers to events such as riots, revolutions, civil disorders or government upheavals that affect the operations of an international company.

Back 12

POLITICAL INSTABILITY

Front 13

____ ___ . High uncertainty avoidance means that members of a society feel uncomfortable with uncertainty and ambiguity and thus support beliefs that promise certainty and conformity. Low uncertainty avoidance means people have high tolerance for the unstructured and unpredictable.

Back 13

UNCERTAINTY AVOIDANCE

Front 14

____ reflects a value for a loosely knit social framework in which individuals are expected to take care of themselves.

Back 14

INDIVIDUALISM

Front 15

__-__ _____ includes a greater concern for the future and highly values thrift and perseverance.

Back 15

LONG-TERM ORIENTATION

Front 16

___-__ ____ is more concerned with the past and the present and places a high value on tradition and meeting social obligations.

Back 16

SHORT-TERM ORIENTATION

Front 17

An attitude called _____ means that people have a tendency to regard their own culture as superior and to downgrade other cultures.

Back 17

ETHNOCENTRISM

Front 18

___ ____ ____ is a term describing a GATT clause that calls for member countries to grant other member countries the most favorable treatment they accord any country concerning imports and exports.

Back 18

MOST FAVORED NATION

Front 19

The most significant aspect is the EU’s monetary revolution and the introduction of the ___, the single European currency that replaced 12 European currencies.

Back 19

EURO

Front 20

___ ____ refers to the frustration and anxiety that results from constantly being subjected to strange and unfamiliar cues about what to do and how to do it.

Back 20

CULTURE SHOCK