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36 Cards in this Set
- Front
- Back
Strategy
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the action plan/game plan or competitive moves and business approaches that managers are employing to compete successfully, improve performance, and grow the business
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Competitive advantage
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ability to meet customer needs more effectively, with products or services that customers value more highly, or more efficiently, at lower cost
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Sustainable competitive advantage
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elements of the strategy that give buyers lasting reasons to prefer a company’s products or services over those of competitors
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Deliberate (proactive) strategy
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consists of strategy elements that are both planned and realized as planned
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Emergent (reactive) strategy
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consists of new strategy elements that emerge as changing conditions warrant
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Business model
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sets forth the economic logic for making money in business, give the company’s strategy.
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Winning Strategy Must pass these three tests
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Fit Test
Competitive Advantage Test Performance Test |
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Fit Test
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the strategy has to be well matched to industry and competitive conditions, a company’s best market opportunities, and other pertinent aspects of the business
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Competitive Advantage Test
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winning strategy enable a company to achieve a long-lasting competitive advantage over key rivals
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Performance Test
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2 performance indicators tell the caliber of a company’s strength:
a. Profitability and financial strength b. Competitive strength and market standing |
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Strategic vision
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management’s aspirations for the future and delineates the company’s strategic course and long-term direction
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Mission statement
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– describes the company’s current business and purpose
o “who we are, what we do, and why we are here” |
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Values
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– beliefs, traits, and behavioral norms that company personnel are expected to display in conducting the company’s business and pursuing its strategic vision and mission
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Objectives
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organization’s performance targets; specific results management wants to achieve
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Financial objectives
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the financial performance targets management has established for the organization to achieve
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Strategic objectives
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target outcomes that indicate a company is strengthening its market standing, competitive vitality, and future business prospects
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Balanced Scorecard
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– a tool that is widely used to help a company achieve its financial objectives by linking them to specific objectives derived from the company’s business model
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Strategic plan
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lays out its future direction and business purpose, performance targets, and strategy
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Strategic intent
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pursues an exceptionally ambitious strategic objective, committing to do whatever it takes to achieve the goals
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3 Steps of a Dynamic Industry Analysis
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1. Identifying the drivers of change
2. Assessing whether the drives of change are acting to make the industry more or less attractive 3. Determining what strategy changes are needed to prepare for the impacts of the anticipated change |
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Strategic group
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cluster of industry rivals that have similar competitive approaches and market positions
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Strategic group mapping
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technique for displaying the different market or competitive positions that rival firms occupy in the industry
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Competitive intelligence
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helps managers avoid the damage to sales and profits that comes form being caught napping by the surprise moves of rivals
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Key success factors
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the strategy elements, product and service attributes, operational approaches, resources, and competitive capabilities with the greatest impact on competitive success in the marketplace
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Competitive assets
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determinant of its competitiveness and ability to succeed in the marketplace
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Resource and capability analysis
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powerful tool for sizing up a company’s competitive assets and determining if they can support a sustainable competitive advantage over market rivals
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Resource
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a competitive asset owned or controlled by a company
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Capability
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capacity of a firm to perform some activity proficiently
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Resource bundle
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a linked and closely integrated set of competitive assets centered around one or more cross-functional capabilities
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Sustainable competitive advantage
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an advantage over market rivals that persists despite efforts of the rivals to overcome it
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Social complexity & causal ambiguity
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2 factors that inhibit that ability of rivals to imitate a firm’s most valuable resources and capabilities
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Dynamic capability
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capacity of a company to modify its existing resources and capabilities or create new ones
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Core Competence
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an activity that a company performs proficiently that is also central to its strategy and competitive success
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Distinctive Competence
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competitively important; activity that a company performs better than its rivals
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Benchmarkin
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potent tool for improving a company’s own internal activities that is based on learning how other companies perform them and borrowing their “best practices”
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Cost driver
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a factor that has a strong influence on a company’s costs
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