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36 Cards in this Set

  • Front
  • Back
Strategy
the action plan/game plan or competitive moves and business approaches that managers are employing to compete successfully, improve performance, and grow the business
Competitive advantage
ability to meet customer needs more effectively, with products or services that customers value more highly, or more efficiently, at lower cost
Sustainable competitive advantage
elements of the strategy that give buyers lasting reasons to prefer a company’s products or services over those of competitors
Deliberate (proactive) strategy
consists of strategy elements that are both planned and realized as planned
Emergent (reactive) strategy
consists of new strategy elements that emerge as changing conditions warrant
Business model
sets forth the economic logic for making money in business, give the company’s strategy.
Winning Strategy Must pass these three tests
Fit Test
Competitive Advantage Test
Performance Test
Fit Test
the strategy has to be well matched to industry and competitive conditions, a company’s best market opportunities, and other pertinent aspects of the business
Competitive Advantage Test
winning strategy enable a company to achieve a long-lasting competitive advantage over key rivals
Performance Test
2 performance indicators tell the caliber of a company’s strength:
a. Profitability and financial strength
b. Competitive strength and market standing
Strategic vision
management’s aspirations for the future and delineates the company’s strategic course and long-term direction
Mission statement
– describes the company’s current business and purpose
o “who we are, what we do, and why we are here”
Values
– beliefs, traits, and behavioral norms that company personnel are expected to display in conducting the company’s business and pursuing its strategic vision and mission
Objectives
organization’s performance targets; specific results management wants to achieve
Financial objectives
the financial performance targets management has established for the organization to achieve
Strategic objectives
target outcomes that indicate a company is strengthening its market standing, competitive vitality, and future business prospects
Balanced Scorecard
– a tool that is widely used to help a company achieve its financial objectives by linking them to specific objectives derived from the company’s business model
Strategic plan
lays out its future direction and business purpose, performance targets, and strategy
Strategic intent
pursues an exceptionally ambitious strategic objective, committing to do whatever it takes to achieve the goals
3 Steps of a Dynamic Industry Analysis
1. Identifying the drivers of change
2. Assessing whether the drives of change are acting to make the industry more or less attractive
3. Determining what strategy changes are needed to prepare for the impacts of the anticipated change
Strategic group
cluster of industry rivals that have similar competitive approaches and market positions
Strategic group mapping
technique for displaying the different market or competitive positions that rival firms occupy in the industry
Competitive intelligence
helps managers avoid the damage to sales and profits that comes form being caught napping by the surprise moves of rivals
Key success factors
the strategy elements, product and service attributes, operational approaches, resources, and competitive capabilities with the greatest impact on competitive success in the marketplace
Competitive assets
determinant of its competitiveness and ability to succeed in the marketplace
Resource and capability analysis
powerful tool for sizing up a company’s competitive assets and determining if they can support a sustainable competitive advantage over market rivals
Resource
a competitive asset owned or controlled by a company
Capability
capacity of a firm to perform some activity proficiently
Resource bundle
a linked and closely integrated set of competitive assets centered around one or more cross-functional capabilities
Sustainable competitive advantage
an advantage over market rivals that persists despite efforts of the rivals to overcome it
Social complexity & causal ambiguity
2 factors that inhibit that ability of rivals to imitate a firm’s most valuable resources and capabilities
Dynamic capability
capacity of a company to modify its existing resources and capabilities or create new ones
Core Competence
an activity that a company performs proficiently that is also central to its strategy and competitive success
Distinctive Competence
competitively important; activity that a company performs better than its rivals
Benchmarkin
potent tool for improving a company’s own internal activities that is based on learning how other companies perform them and borrowing their “best practices”
Cost driver
a factor that has a strong influence on a company’s costs