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21 Cards in this Set
- Front
- Back
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Market Tests
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to identify interesting ideas and then see whether they are viable opportunities
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Cocktail Party Entreprenuer
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Someone who is all talk
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Idea Multiplication
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the idea think tank responsible for many of the product innovations we take for granted
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Customer Anthropology
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in which the IDEO team goes out and observes customers in action in their natural environment
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Durability
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How strong is your product
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Size
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Is it too big?
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Price
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Is it too pricey?
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Customers
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Who are you trying to sell to
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Competitors
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Direct Competition and Indirect Competition
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Stealth Competition
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When you cant tell if there is competition
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Suppliers and Venders
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Control the success of your market
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The Broader Global Government
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Can your product do well in global market
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S-Curve
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a powerful concept that highlights the diffusion of product acceptance over time
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Cost-plus pricing
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trying to set a price for the appropriate amount of value
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Penitration Pricing
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Pricing your product at a relatively lower price to gain high market share, but with lower margins
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It typically takes how long for a firm to reach stability and for operating costs to stablize
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3-5 Years
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Strong firms hope to achieve net income as a percentage of sales or
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10% or better
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Steps of Ideo
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Gather Stimuli,Mutiply Stimuli,Create Customer Concepts, and Optimize Practicality
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PTA
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Primary Target Audience
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STA
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Secondary Target Audience
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TTA
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Tertiary Target Audience
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