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7 Cards in this Set

  • Front
  • Back
Environmental Scanning
observing one’s environment to predict future changes and those already underway
Environmental Monitoring
analysis of a firm’s environment that tracks trends and events
Competitive intelligence
understanding of a firm’s competition through data collection and analysis
Environmental Forecasting
projections about the direction, scope, speed, and intensity of environmental change
Scenario Analysis
in-depth approach to environmental forecasting which ties in economics, politics, and technology
SWOT (strengths, weaknesses, opportunities, and threats) Analysis
framework for analyzing a company’s internal and external environment
General Environment
factors beyond a firm’s control that affect its strategy. Include Demographics, Sociocultural – values, beliefs, and lifestyles, Political/Legal, Technological, Economic, Global