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14 Cards in this Set
- Front
- Back
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customer value proposition (CVP)
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what is the problem that you solve or need to fill (THIS IS NOT THE SPECIFIC PRODUCT OR TECHNOLOGY)
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customer segment
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whose problems are you solving or fulfilling. can depend on demographics, geography, consumption patterns, and lifestyle.
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channels
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how you get your product to the customer
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customer relationships
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how does the company get, keep(maintain), and grow(buy or use product more often) their customers
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revenue model
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streams of revenue. there are many more than direct sales. complementary products, royalties, advertising, ongoing services, and premium upgrades.
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key resources
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what assets are needed to create the product. finance, physical assets, intellectual property, human capitol.
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partners
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who are the key suppliers, distributors, and so on needed to create and sell the product
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key activities
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what are the most important things you need to become an expert in to make your business model work (production, marketing, problem solving, programming)
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cost structure
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clear understanding of the costs and what impacts them
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fixed costs
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costs that do not change based on the number of items sold
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variable costs
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costs that change as a result of the number of items sold
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margin model (forecasting)
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what margins does a business need to achieve at various levels of sales (given what you know about the market and your product and your cost structures). different levels of sales will sometimes have different margins
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resource velocity (forecasting)
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how fast does a business need to turnover inventory and utilize assets in order to achieve an expected volume of profit levels
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imitation protection
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hard for something to be imitated. could be intellectual property, unique resources, etc.
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