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15 Cards in this Set
- Front
- Back
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Media Literacy |
The ability to access, analyze, evaluate and create media ina variety of forms. |
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Media- |
Any of our forms of mass communication. |
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Media Product |
Something created by the media intended forconsumption |
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Advertising |
a public announcement usually paid for, as ofthings for sale. |
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Marketing |
Activelypromoting something in the marketplace. |
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Media Literacy |
: The process of understanding and using the mass media in anassertive and non-passive way. This includes an informed and criticalunderstanding of the nature of the media, the techniques used by them and theimpact of these techniques. |
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FIVE BASIC CONCEPTSOF MEDIA LITERACY |
MEDIA CONSTRUCT REALITY MEDIA USE UNIQUE LANGUAGES AUDIENCES MAKE THEIR OWN MEANING MEDIA HAVE COMMERCIAL INTERESTS MEDIA EXPRESS VALUES OR POINTS OF VIEW |
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Representation |
Theprocess by which a constructed media text stands for, symbolizes, describes orrepresents people, places, events or ideas that are real and have an existenceoutside the text. |
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Genre |
Acategory of media texts characterized by a particular style, form or content |
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Postmodernism |
-refers to the social, political, and cultural attitudes andimages of the late twentieth and early twenty-first century |
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Marshall McLuhan |
He was the founder of media studies. It grew out of hisacademic study of perception. |
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Simulacra |
Simulations or copies that are replacing thereal thing. |
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Bricolage |
The way signs or artifacts are borrowed from differentstyles or genres to create something new. |
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Media saturation |
- the way in which media today permeate all aspects of ourlives. |
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Characteristics of Postmodernism |
high-tech, post-industrial, media saturated, globallyconnected, insecure and uncertain concerning identity, history, progress,truth, and traditional structures like religion, family, and class. Alsosimulacra and bricolage. |
