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14 Cards in this Set
- Front
- Back
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Direct Purchase
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ROI
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Message Dominance
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SOV
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Direct Interactions
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Visits/downoads
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Direct Offensive
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Reduce competitive visits/downloads
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Support fo/participation in Promotions
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traffic
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Expand existing Trade Area/Distribution
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Geographic Tracking
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Extend Existing Purchase cycles
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Seasonal tracking
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Support New Targets
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Core Group and consumer behavior tracking
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Suport Vertical Markets
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Core Group and consumer behavior tracking
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Generate Repeat Purchases/Visits
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redemption tracking
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Foster Buzz/WOM
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on-line buzz tracking
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Experiment/Roll out New Ideas
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niche-marketing, in game results
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Create the right image for a brand
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The medium is the message
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Create unique contact points
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unexpected, relevant brand extension
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