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166 Cards in this Set

  • Front
  • Back
Ideographs
Languages in pictorial form
Before paper people wrote on...
first stone, than papyrus (but it decayed too quickly), than animal skin (specifically calf skin, know as vellum)
Paper was invented
By the Chinese but the kept it a secret until in 32 A.D. when some papermakers were captured
How could people know things in the Middle Ages when everyone was illiterate
Oral tradition, stain glass windows
Printing press
Johannes Gytenburg
1453
--His invention changed the nature of communication
Incubala
1455-1555, a period where they rush to print everything they can
The first censorship occurred in...
1529 when Henry VIII prohibited people from printing certain books
The first two newspapers were the...
Gazetto in Venice and in Holland the Couranto in the 15th and 16th centuries
There is no daily newspaper until
1802 in England
The first North American newspaper was
Publick Occurrences both foreign and domestick in 1690. It had only one edition and was immediately censored. The author was Benjamin Harris.
The first newspaper published on a regular basis was
The Boston Gazette in 1704
The New England Courant was published in
1721 by James Franklin (brother of Ben Franklin). It was the first newspaper to print opinions (now editorials).
The journalists were referred to as
The fourth estate, a new group in society
Ben Franklin published _______ In the New England Courant
"Silence Dogood" an advice column from an old woman that he actually wrote
Pennyslvania Gazette
Created by Benjamin Franklin and the Poor Richard's Alamanac was published in it
Zanger vs. Cosby
Set precedence for all newspapers that they could start to criticize important people. This was a landmark on the path to the freedom of the press
Originally newspapers...
were very expensive and were only available at the printers or at pubs and coffeehouses.
Federalist Papers
John Jay, Alexander Hamilton and James Madison wrote a series of essays explaining the constitution
Partisan Press
1789-1830, Thomas Jefferson=Democratic Republicans vs. Alexander Hamilton=Federalists (N.Y. Post)
Newspapers became daily after
1789
Penny Press
In 1839 Benjamin Day dropped the price to a penny. Circulation rose and he made his money from advertising.
Benjamin Day
Created the penny press, started to focus on local news, created the famous news boys and put newspapers on every corner, also created the ideas of a reporter having a "beat" or specialty focus like sports or politics
The New York Herald
Gordon Bennett, 1834, started to emphasize financial news & foreign correspondence, first did sensationalism
The New York Tribune
Horace Greely, 1841, Greely was an abolitionist and very risque.
The New York Times
1851, Henry J. Raymond, never has any comics or contests, focuses on accuracy, objectivity, and depth, it would become the paper of record, "all the news thats fit to print"
The telegraph
1830's, Samuel F.B. Morse, if you were a member of the associated press you were entitled to all the telegraph news, equalizing the newspapers whether big or small
The Yellow Press
The sensationalist newspapers printed the comic "Yellow Kid" by RJ Outcault so they became known as the "Yellow Press, Pulitzer and Hearst
Joseph Pulitzer
1847-1911, took sensationalism to a new level, created Banner headlines, lucky buck contest, created a sports page, argued against tolls on the brooklyn bridge,
William Randolph Hearst
1863-1895, in 1895, buys the N.Y. Journal & begins to compete with Pulitzer.
Adolph Ochs
Bought the New York Times in 1896, created a real estate section
Daily News
Joseph Patterson, put pictures into his newspaper, a big picture accompanied a banner headline, crime was a staple
USA Today
first national newspaper, 1982, satellite was invented and allowed information to be beamed all around,
Newspaper Companies often own several newspapers
this is bad because: led to lack of diversity (1 company, 1 opinion), can be a lack of local news ----- it can be good because: large scale benefits, adapt faster, can afford the best technology.
Libertarian Theory
1. John Milton, said if we are rational people we should be able to decide what is true or false 2. John Locke, argued that people had natural rights to life, liberty, and property. If the government is abusive we need to know so there should not be censorship 3. Adam Smith said the government should not interfere for capitalist reasons
Bill of Rights
in 1779 the bill of rights was drafted and the first amendment was freedom of speech and press.
Schenk vs. United States
1919, Ruled that in times of national security the supreme court had the right to limit freedom of speech, clear and present danger (yelling fire in a crowded theater)
Near vs. Minnesota
1951, "prior restraint" meaning they would not prevent information from being written about before it was revealed
Seditious Libel
1. libel is written, slander is spoken, 2. any statement that exposes a person to hatred or ridicule. 3. must injure the person ---- the truth can never be libel
Privilege
you may not be sued if the information appears in a public document
Fair Comment
any critic and their reviews are protected
Sullivan vs. The New York Times
The media has the widest lattitude for criticizing a public figure 1. absence of malice- the story seemed true so you printed it, then it is not libel 2. reckless disregard- you know it was true but you printed it anyway, this is libel but it is very hard to prove
Gert vs. Welch
1974, extended the public figure to politicians, reality stars, etc...
Public Issues
Public controversy such as drugs or pornography are public issues and so you cannot sue
Onasis vs. Gallela
Privacy is protected for everyone, even public figures
Obcsenity
Lude, crude behavior or language
Regina vs. Hicklin
Any material that tends to corrupt these who's minds who are open to such immoral influence
Ross vs. United States
1957, 1. to be considered not obscene it must have redeeming artistic qualities, 2. if it has purient interest, if it is created solely to obscene and sexual
Gynsbourg vs. NY
"variable obscenity" what is obscene for children may not be obscene for adults
Miller vs. California
communities can set their own standards for obscenity
FCC vs WBAI
1778, the 7 dirty words cannot be said on the air
Shield Laws
laws that exempt you from certain federal rulings. Many states have enacted shield laws for reporter confidentiality.
Branzburg vs. Hayes
1972, reporters do not have a right to confidentiality
Sheppard vs. Ohio
1954, If the press is running a smear campaign you can't find people that haven't had their judgement tainted (for the jury)
Chandler vs. Florida
1981, recording devices were allowed in the courtroom for the first time
Journalism ethical issues
avoid conflicts of interest or bias, no junkets or freebies, no checkbook journalism
The Inverted Pyramid
you say the main point, how, where, what, how, first and than say the why later one.
Blockbuster
a book that sells really well and can succeed in different mediums
Negatives of the blockbuster syndrome
Publishing companies focus all their efforts on the next blockbuster. They provide large advances to proven writers. There is no money left over for new writers. The conglomerates care more about making money than fostering literature. (and if making money means censoring, they'll do it)
Salman Ruchdie
Wrote Satanic Verses, one of the characters is Mohammed and since this is blasphomous a "fatwa" was issued ordering his death. This is an example of censorship.
The downfall of the bookstores
E-books are much cheaper and websites don't have to pay for any real estate so they can sell the books for cheaper.
Christopher Patton
The last British Governor of Hong Kong. Wrote a book of memoirs that painted China in a negative light. His publisher (Newscorp, owned by Rupert Murdoch) was making a deal with China so they killed his book.
Magazine name
comes from magasin (french- store) and mankasin (arabic). It's a storehouse of different types of literary forms.
The earliest magazine was...
In Britain in 1704 called the Review. Published by Daniel Defoe.
The Spectator
One of the earliest magazines, written by Joseph Addison and Richard Steele in 1709
first American magazine...
The American Magasin by Andrew Bradford in 1741
The second American magazine...
The General Magazine started by Benjamin Franklin.
Why didn't magazines succeed at first?
The postage was very expensive so it was too expensive to mail magazines to people and they lived very far apart. When the government made magazines cheaper to ship this helped magazines out a lot because they function based on subscriptions.
When did magazines become a big part of American culture?
1840's. Alexis DeTorquelle wrote about the popularity of magazine in his book Democracy in America.
The Saturday Post
One of the first and most popular magazines. Started in 1821. Was most famous for its Norman Rockwell covers.
The Nation
Started in 1865. Was a political publication. Still published today.
Magazine Hayday
Between the1800's and 1917 (Industrialization was booming)
Upton Sinclair
Wrote The Jungle about the horrors of the food industry. Congress created the FDA because of this book.
Muckrakers
Theodore Roosevelt named them this and although he meant it to be negative, they wore it as a badge of pride.
The muckraker hayday was from 1890-1917.
Lincoln Stephens
Was a muckraker who wrote Shame of the Cities about how the cities are run by corrupt politicians.
Jacob Ris
Was a muckraker who wrote How the Other Half Lives about the lives of immigrants
Ida Tarbell
A muckraker and active journalist who exposed oil companies
Time Magazine
Started by Henry Luce and Britton Hayden in 1923. It was the first weekly magazine instead of daily. This was a big innovation at the time. It summarized the events of the week.
Henry Luce
Started Time Magazine, Fortune, Life and Sport's Illustrated. People magazine was created by his company after his death,
New Magazines in the 1950's
T.V. Guide, Playboy & Sports Illustrated
The New Yorker
Started in 1926
Ebony & Jet
Started in 1940
Demographics
The study of population, sorting them into groups, determining readership, predicted readership.
Goday's Lady's Book
Created to encourage women to act like ladies. The editor, Sara Jozepha Hale wrote The "Cult of Domesticity." It preached three things purity, piety and submission. Basically, be virginal, religious and submissive to all males.
Ladies Home Journal
Began in the 19th century as a result of changing women's roles. Edited by an immigrant, Edward Bak. He advocated very strongly for women to get educated. Also for companionate marriage- equality of a wife and husband.
Cosmopolitan
Started by Helen Gurly Brown in 1963. Brown decided to gear it towards the "Mouseburger." Cosmo followed a very specific formula- iwould help you become the perfect woman.
Mouseburger
A woman who is educated and attractive but not the perfect woman like the one on the cover
Helen Gurly Brown
Editor of Cosmo and author of Sex and the Single Girl (encouraging girls to embrace their sexuality)
Feminine Mystique
Written by Betty Friedan in 1961, said that women could not lead fulfilling lives when they were tied to domesticity
Ms.
Appeared in the 1970's. Direct Result of the feminist movement. Ran by Gloria Steinem. It pioneered the glass ceiling and equal pay. Changed Ms. to both married and unmarried women.
The Glass Ceiling
No matter how qualified you are, you will never do as well as the white male.
Persistance of Vision
Theory created by Peter Mark Roget in the 18th century. When we see something it remains in our minds for a split second and then when we look at something else they blur which creates a sense of motion.
The invention of the motion camera
A millionaire, Standford, had a theory that when a horse galloped, at one point, all four of the horses' legs were off the ground. He made a bet and hired a photographer, Muybridge to prove this. The photographer did so with still photos but this inspired him to create a motion camera. He met up with Thomas Edison. A man, Dickson, admired Edison and after writing to him was added to the team. In 1896, they developed the first motion picture camera. The first thing that they ever captured was a man sneezing.
George Melies
Worked on creating a motion picture camera at the same time as Edison and Dickson. Later made many narrative films in France.
Projector
By the end of 1896 the projector had been created and was in use.
Early audience for the movie
The early audience was the working class because 1. They were nickelodeons and were incredibly cheap. 2. They were on every street corner so very accesible 3. They were silent so the immigrants didn't need to know English to understand it
Adolph Zukor
Zukor bought a bunch of theaters but he wasn't satisfied with just the working class attending. He came up with the idea of taking a famous theater actress, Sarah Burnhardt and bought the rights to Elizabeth I. He charged an unheard of $2 and because it was now more luxurious the upper class went. Zukor expanded the viewers to the middle and upper class.
Samuel "Roxy" Rothapfel
Created the movie palaces. Were way more luxurious and grand than nickelodeon theaters. Also expanded the audience to the upper class. Through the efforts of Zukor and Roxy, movies became a mass media
Narrative Cinema
By 1903 there began to be narrative cinema. Movies that told a story. The first one was Great Train Robbery.
The Star System
Originally movies wouldn't list names because if they got famous you'd have to pay them more. Mary Pickford (Gladys Smith) overheard someone asking if she was in a movie. She realized people wanted to see her so she asked for a big raise and got. Thus began the star system.
Vertical Integration
Prior to Adolph Zukor the movie industry was in 3 parts, production, distribution and exhibition. He took these all and put them all under one company, Paramount. It was the first company to have all three.
Studio System
The studio system lasted from 1920-1960.
Oligopoly
A few major companies dominate an industry. Studio system: paramount, mgm, warner'sm columbia, universal, 20th century fox and United Artists.
System of censorship in the studio system
William Desmond Taylor was murdered and Fatty Arbuckle had a girl murdered in his home.The American Public was starting to get turned off by all the scandal so the MRPAA hired Will Hays who created the Hays Office where he censored scripts and movies. This restricted the kind of movies filmakers could make.
Compensatory Moral Value
If a character violates a moral rule like steals or curses they must be punished by the end of the movie
Decline of the Studio System
In 1947 Paramount vs U.S. The supreme court ruled that movie companies could not own their own theaters. Now they had no guarantee that their movies would be played . In 1949 with the advent of telivision, people began to stay home and watch tv. Lastly, in 1948 at the beginning of the cold war there was a lot of paranoia because of the blacklist (House of Un-american Activity Commission)
The new studio system
1960-present
The old studios merged to form conglomerates. Warner Bro's was bought by Time Warner. Disney became a major studio. The business became freelance. People would work together on a movie and then may never work together again.
The negative cost
The cost to make the first digital form of the film. To make a profit you must do 2.5 times the negative cost in the domestic market (US and Canada). The real profit comes from the international market.
Filming
In the old studio days everything was filmed in Hollywood but in the 1950's they began to film on location elsewhere
"Package"
Comes through an agent, that agent has a track record. Writer sends script to directors and actors. Go to a studio asking for money.
Bankable Star
Their participation (actor, director, producer) means profit
Movie Demographics
In the old studio days everyone went to movies but the current demographic is 12-25. For 25-40's movies are too expensive and 40+ are not targeted at all
Action movies
Action movies are international for men 18.25 because there is less dialogue- everyone gets it, easily translatable.
Comedy is not universal.
Nut Cost
The cost to run a theater for a week
Ways to release a film
Around a holiday, in limited release to build buzz/ offbeat movies often rely on reviews/ tv trailers & interviews for big blockbusters, usually will make profit even if bad review
Theater Cost
90% of proceeds goes to producer of film but 10% goes to renting the theater for a week/// Proceed- the nut = what's left/// 50% of profits for a theater come from concessions
McClures
Magazine that published stories by different muckrackers
Samuel Morse
Invented the telegram
Alexander Graham Bell
Invented the telephone in 1876
James Clerk Maxwell
created the theory of the electromagnetic spectrum in 1873, he believed that in the atmosphere there were several layers and that each layer had different waves of electricity
Henrich Hertz
Set out to prove the theory of the electromagnetic spectrum in 1887
Guilermo Mariconi
Was able to send a wireless telegraph in 1895. Was even able to send one across the atlantic. Later created "Marconi Stations" or receiving centers and became a very rich man.
Reginald Fessenden
Was able to send voices through current in 1906
Dr.Lee Defarest
Invented the audiontube in 1906 wich could generate power and block interruption from the environment. WIthout his invention radio would not exist so people called him the father of radio
What brought radio into public knowledge?
The sinking of the titanic was announced over the radio (list of survivors). Many people went to receiving stations to hear the latest news. By 1912 the public was aware of radio.
In addition, in 1920, KDKA announced the results of the presidential election before any newspapers did.
By 1920, everyone knew about this radio.
David Sarnoff
Was an immigrant that operated the marconi station on the night of the titanic. Became gofer for Marconi himself and Marconi helped him rise through the ranks. Founded NBC in 1927.
First Wireless Conference
the first wireless conference happened in 1901, distress signal (SOS) was agreed upon.
Radio Act of 1912
After the Titanic, the US government passed it which declared every ocean-going ship must have a radio. Also gave the secretary of commerce the power to issue radio licenses.
Radio Conference of 1926-27
Held by the secretary of commerce to sort out the issues of interference but no one could agree
Zenuth vs. US
The supreme court held that the secretary of commerce could not regulate radio
Radio Act of 1927
(Cornerstone of radio regulation) declared that radio waves belonged to the public but could be leased privately. Also created the Federal Radio Commission (FRC) to regulate the radio. The FRC replaced the secretary if commerce.
Radio License Standard
Public Interest, Convenience and necessity (PCan). Must maintain a minimum amount of news programming to benefit the public.
Federal Communications Act of 1934
Created the Federal Communications Commission (FCC) and they began to regulate all electronic devices
William S Paley
Stars CBS in 1928
Edward J Noble
Stars ABC in 1942
Radio broadcasting 40's-80's
Broadcasting operated as a network. Was an oligopoly.
Serial Programming
When you have a program with main characters each week they are developed a little more
Amus and Andy
Popular show in the 30's, each week the story would progress (was an example of serial programming).
Irna Phillips
Filled in for a friend on a radio show segment, 'Thought of the Day,' She decided to add characters and make it into a serial program. Lot's of laundry detergent companies started to sponsor her program and it became known as a 'soap opera'
Golden Age of Radio
1930's-1940's
Fireside Chats
FDR held his famous fireside chats to comfort his nation during the great depression. This was huge because before radio many people had never heard the president speak.
Orson Wells
Read War of the worlds on Halloween night in 1938. Many people freaked out because they didn't know it was fake.
Radio is comprised of...
music (easy-listening), news (NPR 1970's) and talk (Car Talk)
Alan Freed
Was a disc jockey who played "race music" and was fired for it. His fans protested and he was offered a job in NY. Called his program the "moondog hour" but a man who went by moondog told him to change it, so he changed it to Rock n' Roll and thus a new genre was born
Vladimir Zworken
Scientist who invented the iconoscope in 1927 which flashes behind the tv screen. Color tvs have three iconoscopes of the primary colors.
Philo Earnsworth
Scientist who invented the receiver (ability to project images electronically) in 1927, lines of pixels. There were 532 lines in the original television.
NTSL
National Television Standard group set the standards for television in 1942.
Television was available to people
In 1929
Golden Age of Television
1948-1952. Only wealthy people had tv sets, almost all television was in New York and everything was live
Television took off in...
the 1950's. By the 1960's over 90% of American Households had a television set.
After the creation of the videotape...
All television filming was done in LA because they didn't have to be live anymore
Patrick Weaver
Invented the morning and nighttime shows
ACNielson
Company which does tv ratings. Choose 9,000 families and track which tv shows they watch (how many and for how long). This # is an estimation of how many of the 114 million homes are actually watching it. A 1 rating means 1.4 million. A 1-5 is considered low. Nielson ratings are flawed. Do not measure every station each month, measure four months out the year, November, February, May and July, so the networks put their best shows on in these months. These months are called "the sweeps"
Syndication
when a popular show is sold to another network to play
Original Syndication
produced individually and sold to different networks
Off-network syndication
a show that has been on one network and is sold to another
Barter syndication
give a show but take all of the advertising minutes
Benefits of syndication
Kept many cable channels alive, if they don't get a hit of their own, they can buy one and producers make all their money when the show is in syndication.
Structure of TV network
ONO= Owned and Operated. Every network is in the big market and they have smaller affiliates to reach the whole country (FCC sets limits for how stations a network can own)
CATV
Cable Antenna Television or Cable Television
Leap-Frogging
Sending your signal to the people of another station & interfering with their signals. FCC put laws in place to prevent this.
Ted Turner
took a station owned by his father and started sending the signal all over the country. It became known as a "superstation." Also bought sports teams and MGM film rights so that he could show them whenever he wanted.
Home Box Office
Started out by sending programs to stations but later used satellites to send them out and became a "superstation"
Primetime Television
8pm-11pm
Air-channels
ABC, Fox, CBS & NBC. Were the 4 major channels until cable exploded in 1976.
Three levels of cable
Basic, premium (showtime) or special (movies on demand)
Public Broadcasting
Was underfunded and uninteresting. President Johnson wanted to change this. Created the Carnegie Commission in 1968 to change it. Changed the name to Public Broadcasting System (PBS). Created the Corporation for Public Broadcasting to raise money. Allowed every station to submit programming which they called 'localism.' First aired in 1968. Created Sesame Street. Also developed Newshour, NPR and Masterpiece Theater.