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19 Cards in this Set
- Front
- Back
the delivery of the produced material to the point where it will be shown to its intended audience
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distribution
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the activity of presenting mass media materials for viewing or purchase
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exhibition
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wide variety of activities and laws though which elected officials influence over media firms
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government regulations
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the creation of materials for distribution through one or more mass media vehicles
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production
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opinion sites, writings are in the style of journal entries
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blogs
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ways to get sponsors
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advertising
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counts aspect of media products rather than aspect of individuals
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content analysis
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first hand reportings of battle
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hard news
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the area in which reporters opinions and basis can show through
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soft news
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in depth explorations of some aspects of reality
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investigative reports
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sub-genre of the news that expresses an individual or organization point of veiw
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editorials
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environment in which content takes place
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setting
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those who appear regularly in the sub genres
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typical characters
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predictable activity associated with the characters in the setting
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patterns of action
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building of a company
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brand building
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paid insertion of products into tv shows and movies
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product placement
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message that explicitly aims to direct favorable attention to certain goods and services
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advertisement
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Lippmans notion that the media creates "the ideas in our heads about what is going on in the world"
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agenda setting
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the same individuals are asked the same questions over a period of time
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panel survey
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