Media And Society

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The access people have on the Internet to content from different types of media is part of a process called:

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Convergence

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As people watched or read the new channels, there were fewer people watching any one of them.

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Audience Fragmentation

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Creates the potential for reaching millions, even billions, of diverse, anonymous people at around the same time.

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Mass Production Process

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Refers to the people interacting in ways that at least one the parties involved understands as messages.

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Communication

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Collections of symbols that appear purposefully organized to those sending or receiving them.

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Messages

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A form of communication that involves two or three individuals signalling each other using their voices, facial and hand gestures and other gestures to convey meaning.

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Interpersonal Communication

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Specialized type of interpersonal communication, can be described as interpersonal communication that is assisted by a device.

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Mediated Interpersonal Communication

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Involves an individual talking to himself or herself: Internal conversations that weighs pros and cons.

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Intrapersonal Communication

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Involves communication between three or more individuals.

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Small Group Communication

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Involves the interaction of individuals in a formal working environment.

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Organizational Communication

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Involves one person who speaks to a large number of people.

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Public Communication

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Originator of a message.

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Source

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The process by which the source translates the thoughts and ideas so that they can be perceived by the human senses.

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Encoding

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Performs the physical activity of actually sending out the message.

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Transmitting

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Part of a technical system that helps in transmission, distribution, or reception of messages.

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Medium

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The pathways through which the transmitter sends all features of the message, whether they involve sight, sound, small or touch.

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Channel

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Before the receiver can hear a sources message the transmitted impulses must be converted to signs that the brain can perceive as meaningful.

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Decoding

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The person or organization that gets the message.

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Receiver

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Occurs when the receiver responds to the message with what the sender perceives as a message.

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Feedback

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An environmental, mechanical, and semantic sound in the communication situation that interferes with the delivery of the message.

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Noise

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Technological Instruments - newsprint, televisions, radios - through which communication takes place.

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Mass Media

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Companies that send out messages via mass media.

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Mass Media Outlets

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Ways of life that are passed on to members of a society through time and that keep the society together.

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Culture

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Large numbers of individuals, groups, and organizations that live in the same general area and consider themselves connected to one another though the sharing of a culture.

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Society

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Media commodities undergo constant change and evolution in order to remain enticing and in order to take advantage of technological developments

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Innovation

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Departments that explore new ideas and generate new products and services aimed at helping the firm attract customers in the future.

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Research & Development (R&D)

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Process of using media material for everyday interpersonal discussions.

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Social Currency

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Employing them to learn about what is happening in the world around us.

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Surveillance

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Finding out reasons why things happen, who or what was the cause, and what to do about them.

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Interpretation

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Predictable depictions that reflect culture prejudices.

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Stereotypes

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Beliefs about who should hold the greatest power within a culture and why.

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Political Ideologies

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Refers to characteristics by which people are divided into particular social categories.

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Demographics

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Categorizing people based on the basis of their attitudes, personality types, or motivations.

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Psycographics

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A certain number of people that are carefully chosen and asked the same questions individually or over the phone or in person

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Survey

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An assemblage of eight or ten carefully chosen people who are asked to discuss their habits and opinions about one or ore topics.

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Focus Group

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A category of artistic composition, as in music or literature, marked by a distinctive style form or content.

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Genre

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Consists of four types of entertainment. Festivals, Gaming, Drama, Comedy

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Subgenres

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Messages designed to change the attitudes and behavior of huge numbers of otherwise disconnected individuals on controversial social issues.

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Propaganda

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Media persuades people powerfully and directly, without any control over the way they react.

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Magic bullet theory

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(1) media content (opinions and facts) is picked up by people who use the media frequently; and (2) these people, in turn, act as opinion leaders when they discuss the media content with others, who are influenced at one step removed from media content.

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Two Step Flow Theory

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Long term exposure to television, in which violence is inescapable, cultivates the image of a mean and dangerous world. Established by Gerbner. A professor from UPenn

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Cultivation Theory

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People are so overwhelmed with the volume of information that they tend to withdraw from public involvement. Intellectual awareness becomes a substitute for active involvement.

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Narcotizing Dysfunction

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Assumption that we all have innate aggressive, violent and sexual impulses. The media allow us to channel and release those impulses in a healthy, non-violent way.

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Catharsis Hypothesis

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Uses systematic methods to solve problems or better understand issues related to mass media.

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Media Research

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Scholars focus on the perspectives we should use when we think about the media. Explores beliefs about media and its impact on society.

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Conceptual Research

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involves investigating and reporting on actual things in the world.
Uses concepts as starting points for conducting studies. The study of the effects of specific media: ie, the impact of anti-tobacco campaigns

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Empirical Research

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Research in which the researcher collects and reports data in numerical form.

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Quantitative Research

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Involves making sense of an aspect of reality by showing how different parts of it fit together in particular ways.

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Qualitative Research

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Describes a trend to increasing choice and consumption of a range of media in terms of different channels such as web and mobile and also within channels, for example more TV channels, radio stations, magazines, more websites. Media fragmentation implies increased difficulty in reaching target audiences.

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Media Fragmentation

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A phenomenon that describes the process of partitioning mass audiences into smaller and smaller segments. It is considered as an inevitable outcome of competition in media markets.

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Audience Segmentation

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describes the process by which regional economies, societies, and cultures have become integrated through a global network of political ideas through communication, transportation, and trade.

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Globalization

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Is a combination of two or more corporations engaged in entirely different businesses together into one corporate structure, usually involving a parent company and several (or many) subsidiaries.

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Conglomeration

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The convergence of four industries into one conglomerate.

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Digital convergence

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An organization’s control over a media product from production through distribution to exhibition.

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Vertical Integration

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The ownership of production facilities, distribution channels, and/or exhibition outlets in a number of media industries and the integration of those elements so that each can profit from the expertise of the others.

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Horizontal integration

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The format used for modern books with pages facing one another and bound together.

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Codex

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Revolutionary printing method using individual letters cut out of wood introduced by Johannes Gutenburg ~1440

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Moveable Type

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First form of writing on cave walls.

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Lascaux