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15 Cards in this Set
- Front
- Back
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Whendid commercial tv start? |
1954 |
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Inwhat year was the ASA established? |
1962 |
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How many complaints did it receive? |
under 100 |
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Inwhat year was the ASA established? |
The Authoritywas set up to supervise the working of the new self-regulatory system in thepublic interest. |
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What was banned on tv in 1965? |
Tabaco advertising |
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What did the asa published in 1973? |
ASA publishes summaries of its rulings for the firsttime – but only persistent offenders are named Commercial radio launches in theUK (LBC begins broadcasting in October 1973) |
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What was set up in 1974? |
British Code of Sales Promotion published by CAP |
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How many complaints did the ASA receive in its first year? |
From under 100 complaints in its first year of operation. |
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How many does it get now? |
The ASA now receives over 30,000 complaints a year. |
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What new rules are introduced in 2007? |
New rules are introduced into all the Advertising Codes to regulate the advertising of foods and soft drinks to children. Gambling act. |
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What became the most ever complained about in 2009? |
The Christian Party: 'There definitely is a God' (1.204 complaints. Not investigated) |
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What was the most complained advert in 2008 |
Barnado's stop the circle advert |
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Whathappened regarding digital advertising in 2009? Why? |
The ASA enters into a co-regulatory partnership with Ofcom to regulate advertisements accompanying VOD (video on demand) services.
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How did theASA’s remit change in 2007? |
Having to look online as well as television. Which meant it had to have a larger unit. |
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What development did 2011 bring? |
The ASA’s online remit is extended to include marketing communications on companies’ own websites and in other non-paid-for space under their own control. |
