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8 Cards in this Set
- Front
- Back
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In what era did Natl Advertising start?
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1850s
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What are spacebrokers?
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Individuals who purchased space in newspapers and sold it to various merchants
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First Modern Ad Agency?
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N.W. Ayer
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First Ad Agency?
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Volney Palmer
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When was the FTC established and what was it?
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FTC- Federal Trade Commission
Established in 1914 |
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What is a patent medicine and when was their "golden age"?
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Late 1800s and a deceptive claim for a medicinal product
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What is the most famous patent medicine?
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Lydia Pinkhams Vegetable Compound
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What is advertising?
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To increase product or service awareness
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