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10 Cards in this Set
- Front
- Back
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Define a Priori Coding
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Establishes the categories before the data are collected
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Define Coding
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Analytical process where data is categorized to facilitate analysis
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Define Cultivation Analysis
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A comparison between light and heavy TV watchers, If heavy TV watchers tend to provide answers that were more in line with the television response, researchers would have support for the cultivation hypothesis
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Define Emergent Coding
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Categories are established after some of the data is collected.
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Define Exhaustivity
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The detail with which the topics and features of messages, texts, and documentary units are described
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Define Inter-coder Reliability
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The extent to which independent coders evaluate a characteristic of a message or artifact and reach the same conclusion.
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Define Mutually Exclusive
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Unable to be both true at the same time
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Define Scott's Pi
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Measures inter-rater reliability for nominal data within communication studies.
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Define Unit of Analysis
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The major entity that is being in the study. "What" or "Whom" thats being studied.
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Define Universe
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Everything that exists anywhere
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