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15 Cards in this Set
- Front
- Back
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Research-
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discover something
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Steps in Media Research
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1. Medium-(TV News Paper Net
2. The Use and Users- Who uses and users 3. Effects of the medium- What does it convey 4. How can it be improved |
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Research is Ongoing in all four phases
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New Mediums
New Groups New Audiences More Effects/Improvements |
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Effects of Media on an Audience
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What does it do to people, changes their opinions, feelings etc
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Find an interesting area to study
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or something of interest
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Research Procedures
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1. Select a Problem
2. Review existing research 3. Develop a research question 4. Determine Methodology 5. Collect Data 6. Analyze and interpret |
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Developing Research Questions
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Is Topic too broad?
Can it be investigated? Can data be analyzed? Is the problem important? Can results be generalized? Planned approach appropriate? Time, Money, Harm |
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Abstract Idea
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Concept expressed by different ideas readability formed by generalizing from particulars.
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Combine Characteristics Objects or People into Categories
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Simple writing style increases readability
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Use of concept simplifies communication among people who understand the concept
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Readability can be improved with multimedia
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Abstract Idea- (Agenda Setting)
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Broken down into lower-level concepts (gatekeepers-another concept, control the topics in the news, frame another concept, the way stories are presented, perception
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Construct cannot be observed directly but we can watch people reading the newspaper, but we cannot "observe" how they develop their opinions about various news events
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Construct is developed for research purpose
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Variable
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the phenomena and events that are measured or manipulated in research
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More than one value-like watching tv, watching less than 5 hours a week, watch 5-15, etc
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Variables are like the factors that change the experiment
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The creation, measurement, manipulation of variables is really the heart of research
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