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7 Cards in this Set

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What are the eight functions of media?
1. Inform (teacher function)
2. Surveillance (watcher function)
3. Service the economic system
4. Hold society together (a cultural glue)
5. Entertain
6. Act as a community forum (group discussions)
7. set the agenda
8. Service the political system
HAROLD LASSWELL Theoretical Guide to Mass Communication
WHO says WHAT in WHICH CHANNEL to WHOM with WHAT EFFECT?
Mass Communication
How a nation's people can communicate so that a democracy can function. MOYERS
Content of Media
The Message
Structure of Media
who own them, controls them and determines their content.
Four parts to Communication Model of Content in American Mass Media
Public Relations, Entertainment, Information & News, Advertising.
Town meeting model of the first amendment
People are both the rulers and the ruled.