Reading...
Play button
Play button
Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
42 Cards in this Set
- Front
- Back
|
Mass Media
|
Internet, Telecommunications and computer industries.
|
|
|
Convergence
|
The integration of mass media, computers, and telecommunications.
|
|
|
Digital Divide
|
The gap in Internet usage between rich and poor, Anglos and minorities.
|
|
|
Digital
|
Computer readable in the format of 1's and 0's.
|
|
|
Offshoring
|
The export if jobs to other countries.
|
|
|
Channel
|
An electronic or mechanical system that links the source to the receiver.
|
|
|
Gatekeepers
|
Decide what appears in the media
|
|
|
Communication
|
An exchange of meaning
|
|
|
Asynchronous
|
Media are not consumed simultaneously by all members of the audience.
|
|
|
Narrowcasting
|
targets media to specific segments of the audience.
|
|
|
Economies of Scale
|
When unit costs go down as production quantities increase.
|
|
|
Profits
|
What is left after operating costs,taxes, and paybacks to investors.
|
|
|
How does media make money?
|
Direct sales, rentals, subscriptions,usage fees,syndication,license fees,and subsidies.
|
|
|
What invention marked the beginning of the industrial society?
|
Gutenberg's press
|
|
|
What is the most used form of media?
|
Television
|
|
|
What is interactivity?
|
Feedback that is modified as it is presented.
|
|
|
What are some factors the determine how well a form of technology will diffuse into society?
|
Cost
how easy it is to use availability Easy to try Compatibility Complexity Other Users-Who else uses it Past experience |
|
|
Who coined the phrase "the medium is the message."
|
Marshall McLuhan
|
|
|
What does the phrase "The medium is the message" mean?
|
The way you receive information is more important that the information received.
|
|
|
What is communications media?
|
Any artificial means of spreading communication.
|
|
|
What are some advantages of going digital?
|
Easier, better copies
More information in smaller space Easier to edit or manipulate Higher transmission quality User control (personalization) |
|
|
What are the most censored media?
|
Broadcast
Web |
|
|
What is the least censored form of media?
|
Print
|
|
|
Although most newspaper readership is declining what types of newspapers are growing?
|
National Dailies (USA Today)
Ethnic papers Suburban |
|
|
What is ego-casting?
|
Only getting the information that you are interested in.
|
|
|
What is the generational divide?
|
Young people are going online.
|
|
|
Who developed the TCP/IP protocol?
|
Vinton Cerf
|
|
|
What was the internet like when it first started out and what was it used for?
|
Text only and there were no search engines.
It was used for research. |
|
|
What was Gopher?
|
A text only search engine.
|
|
|
What is FTP?
|
File transfer protocol
|
|
|
SMTP (simple mail transfer protocol)
|
Used to get e-mail from the internet?
|
|
|
What are the benefits of broadband?
|
24-hr connection
Fast downloading Allows streaming Multi-casting:split channels Wireless access |
|
|
ICANN
|
oversees companies that assign addresses and domain names.
|
|
|
What are the top level domain names?
|
.edu,.gov,.org,.mil,.net,.com
country names: .it,.fr,.cn,.de |
|
|
What are the three primary goals of the FCC?
|
Competition, localism and diversity.
|
|
|
Frequency
|
the number of cycles that radio waves complete in a second.
|
|
|
Common carrier principle
|
telephone companies were not to be allowed to be involved in creating the content of communication, only transmitting it.
|
|
|
Syndication
|
rental or licensing of media products.
|
|
|
What did the 1996 Telecommunications Act do?
|
permitted radio station groups to acquire many more stations and grow much larger.
|
|
|
What two companies dominate satellite radio?
|
XM Satellite Radio and Sirius Satellite Radio.
|
|
|
Geosynchronous satellites
|
satellites whose rotation matches that of the earth so they stay in a fixed position relative to the earth's surface.
|
|
|
Format clock
|
An hourly radio programming schedule
|
