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124 Cards in this Set
- Front
- Back
Blamed human alienation on massproduced written word
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marshall mchuhan
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requires sophistricated taste to be appreciated
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high art
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can be appreciated by almost everybody
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low art
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mass media should gear to sophistricated audiences
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elitism
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pejorative word for trendy, trashy, low art
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kitsch
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mass media should seek largest possible audiences
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populism
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said all pop art is kitsch
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dwight macdonald
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said social, economic and intellectual levels o faudience coincide
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herbert gans
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continuum identified by hertbert gan
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high-, middle- and low-culture audiences
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levels of meida content sophistication that coincide with audience tastes
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highbrow, middlebrow and lowbrow
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their reaserach indicates a liberal agenda in entertainment programming; colleagues of Stanley Rothman
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Linda and Robert Lichter
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Media resrach organization
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center for media and public affairs
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His reasrch indicates a liberal agenda in entertainment programming; colleague of the Lichter
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Stanley Rothman
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Art that tries to succeed in the marketplace
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popular art
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pop art has inherent value
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pop art revisionsim
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Saw cultural, social value in pop art
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susan sontag
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adjust media contnt to appeal to broader audience
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populaization
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occurs when people realize their vaalues are inconsistent
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cognitive dissonance
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dichotomy that exposes discrepancies between behavior and values
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private actuions versus public morality
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communicatgion of cultural values to later generations
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historical transmission
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communication of clutral values to different cultures
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contemporary transmission
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process through which news, ideas, values, information spread
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diffusion of innovations
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dissatifaction with indiviudal and cultural deviations from basic nature
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alienation
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the removal of humankind from natural, tribal state
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detribalization
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restoring humankind to nature, trial state
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retribalization
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Instantaneous connection of every human being
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global village
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Monks who copied books manually
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scribists
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In mid-1400s, devised revolutionary preinting process using metal letters
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Johannes Gutenberg
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Small blockas of type arranged into words, lines and pages
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movable metal type
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Bibles printed by Gutenberg with movable type. Surviving Bibles are all collectior's items
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Gutenberg Bibles
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First publisher in the British American colonies
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Cambridge Press
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Owned a major personal library
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John Harvard
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Wrote influential reading textbooks in the 1830-1840s
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william Holmes McGuffey
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Genral-interest titles, including fiction and nonfiction
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trade books
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Educational professional, reference titles
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textbooks
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Elementary and high school book market
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el-hi
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The U.S. government publisher
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Government Printing Office
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fPublishers that charge authors to publish their manuscripts
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vanity presses
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A book company's catalog of titles
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list
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Author's share of book's income
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royalty
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upfront money for an author to sign a contractg with a publisher
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advance
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When royalty income to an author exceeds the advance
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earn out
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Person who represents an author in finding a publisher an din negotiating a contract
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agent
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A ban on expression by authorities
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censorhsip
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75,000 copies hardcover, 100,000 paperback
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best seller
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originated Pocket paperbacks in the United States in 1939
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Robert de Graff
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First moderan U.S. paperbacks
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pocket books
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Bookstores taht are not part of a chain
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independent bookstores
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The oldest and largest book club
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book of th emonth club
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automatic book club shipments unless the subscriber declines in advance
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negative option
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Founder of Amazon.com, the first web bookseller
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Jeff Bezo
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Portable electronic devices for on-screen reading of books downloaded from the web
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e-books
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Publishing a book in segments in magazines or newspapers
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serializtion
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rights to adapt book for additonal markets
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subsidiary rights
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Early contributor to identifiable U.S. literature
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Saturday Evening Post
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Discounted magazine mail rates
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Postal Act of 1879
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Turn-of century term for invertigative reporting
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muckraking
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coined the term muckraking
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Theodore Roosevelt
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Ezposed Standard Oil
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Ida Tarbell
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Turn-of-century muchraking magazine
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McClure's
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Exposed municipal corruption
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Lincoln Steffens
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Exposed the meat-packing industry
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Upton Sinclair
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In-depth, balanced biographical article
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personality profile
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Pioneered the personality profile
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Harold Ross
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Adapted the personality profile to Q-and A
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Hugh Hefner
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Pioneered magazine visuals
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Harper's Weekly
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Introduced photography in magazines
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National geographic
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Sold on newsracks
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consumer magazines
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Largest circulation newsrack magazine
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Reader's digest
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Founder of Time and later LIfe
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Henry Luce
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First newsmagazine
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Time
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Magazine or newspaper?
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National Enquirer
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Largest magazine circulation
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Parade
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Second largest weekend newspaper supplement
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USA Weekend
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Free to buyers of Sunday newspapers
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Sunday supplements
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Founded first women's magazine
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Sara Josepha Hale
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Leading women's magazines
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Seven Sisters
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First classy men's magazine
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Esquire
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Widely imitated girlie/gifestyle men's magazine
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Playboy
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A hybrid print and visual magazine, usually cheaply printed and bound
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comic book
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Pioneer comic book publisher known for Superman and Batman
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DC Comics
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Pioneer comic book publisher known for Spider Man and the X-Men
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Marvel
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Generally non-newsrack magazine, often member supported.
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Sponsored magazine
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Keeps memebers of profession, trade informed
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trade journal
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Cost per thousand
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CPM
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cerbral magazines, edited for the intelligentsia
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highbrow slicks
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a tool developed byt hte magazine industry to score reader experience as a guide for designing magazines conceptually and for editing content
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reader usage measure (RUM)
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The press as a player in medieval power structures, in aaddition to the clerical, noble and common estates
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fourth estate
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British member of Parliament who is sometimes credited with coining the term fourth estates
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EDmund Burke
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The press as an informally structured check on the legislative, executive and judicial brances of government
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fourth branch
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concept of the press as a skeptical and critical monitor of government
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watchdog role
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Governemtn requirement for stations to offer competing political candidates the same time and the same rate for advertising
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equal time rule
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Former government requirement that stations air all sides of public issues
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fairness doctrine
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Radio station owner who lost licenses for favoring some political candidates over others
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Don Burden
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The U.S. Supreme Court upheld First Amendment protection for the preint media even if they are imbalanced and unfair
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Tornillo opinion
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Sociologist who concluded that media influence on voters generally is indirect
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Paul Lazarsfeld
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Media effect onindividuals is through opinion leaders
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two-step flow
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Media-savvy individuals who influence friends and acquaintances
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opinion leaders
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political information moves from the meida to individuals through complex, ever-changing interpersonal conncetions
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multistep flow
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stations or programs based on discussion, some with listener participation
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talk radio
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conservative radio personality with the largest talk-show following
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Rush Limbaugh
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informal term for talk radio
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talkers
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Created C-SPAN
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Brian Lamb
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Negative term for dialogue-based television shows
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talking heads
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Cable network for public and cultural affairs; covers Congress live
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C-SPAN
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Franciful term for C-SPAN
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America's town hall
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Informal term for online magazine
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'zine
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An internet site, usually for an assigned topic, at which people may sign in, ready other people's messages and contribute their own.
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chatroom
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The process through which issues bubble up into public attention through mass media selection on what is cover
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agenda-setting
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The ability of television, through emotion raising video, to elevate distant issues on the domestic public agenda.
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CNN effect
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process in which the media affect the standard that people use to evaluate political figures and issues
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priming
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A deliberate disclosure of confidential or classified information by someone who wants to advance the public interest, embarrass a bureaucratic rival or supervisor, or disclose incompetence or skullduggery
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leak
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To refuse to anser questions, sometimes refusing even to meet with reporters
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stonewall
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when a person or institution decides to issue no statements despite public interest and also declines news media questions
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news blackout
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A staged event to attract media attention, usually lacking substance
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pseudo-event
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short for photo opportunity. A statged event, ususaly photogenic, to attarct media attention
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photo op
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White House term for media tracking of the president 24 hours a day, seven days a weeks
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body watch
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responsible for media relations. In this age of broadcasting the term press secretary is outdated
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news secretary
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when an assistant makes announcements to reporters and ususaly fields questions
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news briefing
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when a person is charge, like the president, makes announcements to reporters and usually, fields questions.
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news conference
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The shift in funding and administration of programs from the federal to state government
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new federalism
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trying to persuade legislators and regulators to a position
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lobbying
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His studies have concluded that media advertistin is only one of the many variables in political campaigns
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Herbert Alexander
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Effect of political advertising on voters is critical only in close campaigns
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Thomas Patterson and Robert McClure
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