Reading...
Play button
Play button
Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
38 Cards in this Set
- Front
- Back
|
3 stages in the development of mass Medium
|
-Novelty/develop stage
-Entrepersonal stage Mass-Medium Stage |
|
|
How Internet originated and how it's like earlier mass media
|
-military origins - defense dept
-3 stages od develop. |
|
|
3 Technologies that made the internet possible
|
-Digital Communcation
-Micro-technology -Fiber-optic cable |
|
|
5 Major mapping systems of the Internet
|
-The World Wide Web
-Internet Service providers -browsers -search engines -instant msg services |
|
|
How does that Web Work?
|
It is a linking system that allows comp accessed info to assocaite with or link to other info, no matter where it is in the internet
|
|
|
Major Players vying for internet control?
|
-Disney
-Time Warner -Microsoft -American Online -Yahoo! |
|
|
Media Literacy
|
-Control
-Cognitive -Emotional -Aesthestic -Moral |
|
|
Components
|
Experience - watching TV
Application - get below the service Maturation - a series of "gates" childhood through adulthood |
|
|
Field Dependency
|
Noise - high - chaos of symbols and images
Signal - low - info that comes from noise (big picture) |
|
|
Tolerance for Ambiguity
|
ambiguity = unfamilure
Low - chose to ignore msgs that dont meet expectations and confuse High - willing to follow situations, irreguardless, go behind their own thoughts - more of a motivation |
|
|
Conceptual Differentiation
|
conceptual differentiation
High - open minded degree - classify objects into ta lg. # of mutaully exclusive categories Low - small # of categories - category width ability to classify into these categories - generaliztion |
|
|
Thomas Edison
|
1847-1931
-Inventor -1,043 US patents Businessman, phonograph, and light bulb -1st to apply principle of mass production |
|
|
Edison cont.
|
-Hello vs. Ahoy-hoy
-Dot & Dash -You need imagination |
|
|
Emile Berliner
|
-1851-1929
-invented the disk record gramaphone -1st patent the gramephone -invented a loom for mass production -invented early helicopter |
|
|
Disk vs Wax cylinder
|
-flat disks could be mass produced
-wax cylinders, performers had to play of sing for each seperate performance |
|
|
Jukebox
|
-Advent of the radio in the 1920's
-Radio wouldn't use record music b/c of ASCAP fees -Jukeboxes boosted record/phonograph sales |
|
|
Who was the King of Cover Music?
|
Pat Boone, and second and sales only to Elvis Presley
|
|
|
When did the British Invasion hit the US recording industry?
|
-1964
-The Beatles led this invasion |
|
|
Effects of the British Invasion?
|
-The end of 64' - 31 British hits on the American Top 10
-R&R unofficially became Rock |
|
|
What 2 directions did the invasion send popular music?
|
-Influenced hard rock and rock, melody, and softer.
|
|
|
What was considered Soul Music?
|
Mixed gospel, blues, and urban
|
|
|
Leading Soul artists
|
-James Brown
-Sam Cooke -Aretha Franklin -Ben F. King -Wilson Pickett |
|
|
When did punk rock emerge?
|
-1970
|
|
|
What was the purpose of punk rock music?
|
-To challenge the Orthodoxy and commercialism of the record business
|
|
|
What is an indie?
|
An independent music label
|
|
|
How many copies must a major label sell to make a profit?
|
500,000
|
|
|
How many CDs must an Indie band sell to make a profit?
|
25,000
|
|
|
Single most important factor in generating massive sales?
|
Radio Play
|
|
|
Why was the telegraph important in media history?
|
Mass Media
|
|
|
Who invented the telegraph?
|
-Samuel Morse
-In the 1840's -1844 - first line Washington DC to Baltimore -1861 - coast to coast -1866 - cross the Atlantic |
|
|
What is the telegraph?
|
-Interrupted the electrical along the copper wire
-used a system of dots and dashes -known as the morse code |
|
|
Disadvantages of telegraph technology?
|
-Complicated language code
-unable to transfer human voice -only those with access to cables could communicate |
|
|
Who invented wireless technology?
|
-Guglielmo Marconi
-Made in 1894, pateneted in 1896 -Recieved patent for wireless telegraphy in England |
|
|
Whose Theories did Marconi use to create his wireless telegraphy
|
-James Mitchell
-Electromagnectic waves, mid-1860's -Heinrich Hertz |
|
|
What was wireless telegraphy?
|
wireless, voiceless point to point communication
|
|
|
How did Marconi capitalize on his wireless invention?
|
-Formed the Marconi Wirless Telegraphy Co. in London, 1897 (known as British Marconi)
-Installed wireless on British commercial and naval ships -In 1899, opened a branch in US (American Marconi) |
|
|
Who invented wireless telegraphy later known as radio?
|
Lee De Forest
|
|
|
What were his contributions?
|
-Audion vaccum tube
-increased the ability to hear dots and dashes, voice, and music -Estb. the Wireless Telephone Co to compete with Marconi in 1902 |
