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46 Cards in this Set
- Front
- Back
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What is culture?
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can be defined as the symbols of expression that individuals use to make sense of daily life and to articulate their values
it is always changing |
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Culture identifies?
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the way in which people live and represent themselves at a particular historical times
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Culture has historically been disrupted by?
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newer forms of technology and knowledge
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A consumer culture is a?
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commodity culture - commodities are central to cultural meaning
we construct our identities through the consumer products that inhabit our lives |
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culture includes?
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fashion, sports, architecture, education, religion, science, media products, art, beliefs, customs, games, technologies, traditions, and institutions
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What is Lifestyle Branding and what is wrong with it?
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brands selling ideas, not products
following brands like rock stars barns n noble looking like a library; malls looking like town squares ideas are being devalued |
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2 largest companies in the world are?
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Wal-Mart and Man Power
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What lifestyle does Virgin, Apple, Ikea, and Diesel represent?
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Virgin - rebellious, non-comformist
Apple - think different Ikea - democracy Diesel - self-conscious ironic consumer |
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What is brand stretch?
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Ex: ralph lauren paints
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What is the first branded town?
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Celebration Florida
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What is culture jamming?
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Defacing billboards
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The mass media are?
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the culture industries - the channels of communication that produce and distribute songs, novels, newspapers, movies, fashion trends, images of youth, online computer services, and other cultural products to large numbers of people
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What is high culture and low culture?
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high culture - the best that has been said, written, performed
low culture - what the people like |
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What is the Big Mac Theory?
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people have lost their ability to make cultural distinctions
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the Oral and Written Era was?
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the primary communication of tribal and feudal communities
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the print, electric, and digital eras?
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development of mass communication; process of designing and delivering messages through media channels
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mass communication era?
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accompanied the gradual shift of rural populations to urban settings and the rise of a consumer culture
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consequences of the printing press?
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the rise of the middle class;
the concept of the nation-state; the decline of religious authority |
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electronic:
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telegraph (1840)
TV (1950s) Electronic Phase (1950s and 60s) Digital (now) |
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4 major values of the modern period:
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celebrating the individual
believing in rational order working efficiently rejecting tradition |
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What is media convergence?
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old and new media coming together via computers, satellites, and other new technologies
best describes what makes the internet a distinctively mass medium |
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the shifting values in postmodern culture were?
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opposing hierarchy
questioning scientific reasoning |
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the internet is?
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the vast central network of high speed telephone lines and satellite rays designed to link and carry computer information worldwide
The internet grew rapidly, becoming “the most wide-ranging interactive mass medium in history” originated with military government |
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3 stages of media innovation:
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1. Novelty or Development Stage
2. Entrepreneurial Stage 3. Mass Medium Stage |
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3 innovations make the information highway a distinct mass medium:
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1. it's interactive, enabling receivers to respond almost immediately to sender's messages
2. it enables many traditional media to appear on computer screens 3. it allows individuals to create and distribute their own messages |
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Rock N Roll
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Jazz, big band, swing, and crooning with the rhythm and blues sounds of Memphis and the country beat of Nashville
early rock n roll was therefore considered the first integrationist music |
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Social, Cultural, and Economic Contributing factors of the 40s & 50s
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the migration of blacks to northern cities
racial borders between blacks and whites alan freed - began exposing white kids to black music |
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Brown v Board of Education 1954
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in Topeka, Kansas ended separate but equal laws
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Rock n Roll tested traditional boundaries in five critical ways:
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1. High & Low culture
2. Masculine and Feminine 3. Black & White a. Rockabilly: combines country or hillbilly music, southern gospel, and Mississippi delta blues b. Carl Perkins wrote Blue Suede Shoes c. Chuck Berry: “Maybellene” No. 1 R&B hit – July 1995 crossed over to pop charts 4. North & South 5. The Sacred and The Secular a. Early Rock n Roll figures had close ties to religion b. Jerry Lee Lewis: great balls of fire, a highly sexual teen song was banned by many stations but climbed to number 2 on pop charts in 1957 c. Ray Charles: “I got a savior”... became “I got a woman” a top R&B hit in 1955 |
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Who discovered Elvis?
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Sam Phillips of Sun Records: “…a truck driver who could sing like a black man.” “…Elvis took poor white southern mannerisms of speech and behavior deeper into the mainstream culture.”
TV didn't accept Elivs easily Peter Guralink – the secret to understanding Elvis Presley is that he gave women sexuality at the time |
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Limitations of afrocentric aesthetic:
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it is an essentialist position
culture racism - why African American's tended to excel in these areas and not in the other cultural arenas of power |
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Blues Roots had its beginnings in?
Where did electric blues come from? |
the Mississippi Delta
Southern migration to Chicago is where electric blues came from BB King and Friends |
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Motown Records:
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attracted a young, white audience
featured romance and dance over rebellion and politics |
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Rufus Thomas:
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The first African American disc jockey. Big civil rights movement figure.
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Mary Wells:
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The queen of Motown
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British Rock n Roll groups:
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drew much of their inspiration from black influence
Beatles, Kinks, Rolling Stones, Cream (with Eric Clapton) |
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According to cultural studies scholar Tricia Rose (1994) in her book: Black Noise, the emergence of hip hop and rap music in general was the result of:
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De-industrialization
an obsolete vocational training of inner city youth the creativity of a new generation of Hispanic and African American youth that used out-dated technology to fashion a new art form |
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Rap music is?
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a form of rhymed storytelling accompanied by highly rhythmic, electronically based music
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Radio is..
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the most pervasive of all mass media
about 99.5% of the U.S. population has radio in their homes 95% of automobiles have radio |
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Radio audience:
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the radio audience listens greatest from 6-10 a.m. and 3-7 p.m.
Americans listen to radios an average of 3 hours during the week and 6 hours during the weekend |
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Originally was a term used in commercial farming
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Broadcasting
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The first radio broadcast transmitted in...
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1906 by Reginald Fessenden in Brant Rock Massachusetts
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what is the audio tube?
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a vacuum making possible the clear transmission of voice and sound
perfected by inventor Lee De Forest |
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radio rotation means..
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in the radio business means playing the top songs many times throughout the day
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radio formats target audiences by
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age/income, gender, race/ethnicity
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the fastest growing radio format in the 1990s through the new millennium was
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news/talk
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