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6 Cards in this Set

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  • Back
Ideological Level:
values of freedom, democracy, etc.
Extra-Media Level:
TV ratings (i.e., TVMA); govt. regulations
Organizational Level:
Nature of organizations for which they are working (i.e., ABC sitcom characters go to Disneyworld).
Media Routines Level:
journalistic routines; ad creation teams, news reporters working a beat.
Individual Level:
individuals' own responses become part of reporting/story
What is the order, from outside to inside, of the levels of influence on media context?
Ideological, Extra-Media, Organizational, Media Routines, Individual